A case where third
party qualitative research expertise can be very valuable.
Why use 3rd
party qualitative research?
Not exact matches
Let's face it — in certain situations buyers are more revealing to a third
party when the perceived wall of sales agenda comes down and the expertise level to conduct
qualitative research is not in - house.
Best - in - class organizations I have worked with in the past few years have used third
party qualitative buyer
research to attain a deeper understanding of their buyers and customers.