Ok people, lets try to reply with less emotion... Just because you like a
certain team, doesn't necessarily mean that everything your team does or every kit they have is the greatest
thing since sliced bread... I love Chelsea like a shark loves blood, not to mention, i love Adidas products equally as
passionate... But even i can admit that i hated their kit last season... You should answer truthfully
about how you feel
about a kit and move on... Stop trying to stick it to the next person that gives an opinion...
While different from lifestyle brands, in which the whole company is centered around a
certain interest or set of values, licensed products present another avenue for retailers to connect with their customers on
things they're
passionate about.