Thus, before the arrival
of payday loans customers had no other choice but to resort to family or non traditional financial solutions usually illegal and extremely expensive.
Since
many payday loan customers do not fully understand the terms of the loans, it isn't that hard to steal customers from banks.
The study found that
while payday loan customers frequently do not have perfect credit scores, their average household income generally falls below $ 50,000 but above $ 20,000.
Lenders tend to target the poorest communities; the mean annual income of
a payday loan customer is $ 26,167, according to the Consumer Financial Protection Bureau.
... [T] he common denominator of the majority of
payday loan customers is their financial vulnerability.