Aaron says, «We're confident that if we just get people to sign up — even if it's just for a free download — that they'll be the type
of people in our target audience and that we'll ultimately get them to buy something.»
If it turns out that their goal is to create compelling content that
people in their targeted audience will WANT to send to their friends and family, then we're off in the right direction.
Take those UI sketches to
people in your target audience, and talk them through your eLearning product, asking them to touch your screen mock - ups anytime that you'd require user input.
Destination, yes, a book giveaway of some type is a business investment — no argument from me there — but if your goal is feedback, I'd recommend that you give beta copies to
people in your target audience who you can trust to provide honest feedback LONG before the final book is released for publication.
Goodreads is full of
people in your target audience: readers, all of whom are looking for the next thing to read.
You can do this through months of effective posts, interacting with
people in your target audience, and directing readers to your social media pages in an About the Author section in your book.