The perceived value of ebooks has dropped so low that it's necessary to include a lot more «stuff» to make the offer look interesting.
Not exact matches
People resist
ebook pricing because they have been told
ebooks are a product, they
perceive ebooks as a product, and the
value of buying what amounts to electrons is difficult to
perceive.
Macmillan is looking for dynamic pricing on
ebooks, based on the
perceive value of a title as related to its print release status.
This form
of subtle consumer education was never instated during the rise
of the
eBook platform and so the diminished
value perceived by readers and authors was commonplace from the start.
The Pricing
of ebooks and
Perceived Value This article should help you in deciding how to price your
ebook.
Bob Mayer on Write it Forward The Pricing
of ebooks and
Perceived Value «Publishing has changed a lot, but it's still a business.