The Microsoft Surface, which finally appeared in the report also grew its share, though it still only accounts for 1.6
percent of all ad impressions.
Amazon's tablet has helped Android (s goog) secure 50
percent of all ad impressions, but that's a noticeable slide from the 56 percent it held in October.
Researchers found that 73
percent of ad impressions for 92 percent of users are correctly aligned with their demographic profiles.
Android captured 61
percent of ad impressions on the mobile ad network in July, according to a separate report from advertising firm Millennial Media.
Not exact matches
Samsung's tablets occupy even less
of the market compared to Apple's when it comes to
impressions, however, with the iPad representing 56.5
percent of all
ads served, and Samsung combining for just under 15
percent.
Well, mobile
ad network Millennial Media is providing another solid bit
of data, saying that Fire
ad impressions on its network have been growing by 19
percent daily in the first few weeks after its mid-November launch.
Apple's tablet accounted for 91
percent of the hundreds
of millions
of Web traffic
impressions sampled by the Chitika
Ad network during the week
of June 4 -10, a decline
of 3.5
percent from 94.6
percent in May.
A recent study revealed that 56
percent of Google's online
ad impressions are never seen by users.
It's not clear how many
impressions that equates to (it's possible one person saw multiple
ads), but Facebook says that 44
percent of the
ads were displayed before the 2016 election, and 56
percent came after.