DEMOGRAPHICS • Gender: 70
percent male / 30
percent female • Age: 40 - 59 years old • Annual Household Income: $ 80,000 to $ 100,000 • Education: 45
percent college graduate • Household: 65
percent married; primarily post-family • Occupation: mix
of mid-level white - collar
workers, skilled tradespeople, and traditional blue - collar
workers in high - paying professions MARKET ADVANTAGES • The ultimate modern American muscle sedan — the «Charger on steroids» • Powered by an SRT - engineered, 6.1 - liter HEMI V - 8 that produces 425 horsepower (317 kW) and 420 lb. - ft.