The numbers were even higher for 18 - 34 year olds, with 45
percent opening emails upon waking up.
Not exact matches
That's compared with shipping confirmation
emails, which garner an average
open rate of 107.4
percent and a 20.8
percent click rate.
According to Easy SMTP, welcome e-mails result in the highest revenue per
email with an
open rate of 88.3
percent.
If you want to reach local customers and keep them coming back to your business, text - message marketing is one of the most effective strategies for doing so: While
email marketing messages are
opened by less than 20
percent of recipients, text message ads are typically viewed by at least 95
percent of recipients, according to Mashable.
According to an analysis of win - back
email campaigns of 33 retailers, the average
open rate of win - back
emails is 12
percent.
Indeed, a report from MovableInk found that 62
percent of all
emails were
opened on a mobile device during the second quarter of 2014.
23.63
percent of all
emails are
opened within the first hour; that number drops off precipitously as the hours tick by;
Abandoned - cart
emails have an astonishing average
open - rate of 40
percent if sent within three hours of abandonment, according to Business Insider.
Fun fact: Triggered
email messages average 70.5
percent higher
open rates and 152
percent higher click - through rates than traditional bulk messages, according to Epsilon.
Plus, clickthrough rates after someone
opens an
email are typically in the 10
percent range.
Typically,
emails sent can have a 20 to 30
percent open rate.
A Fracti survey of 500 top - tier publishers including BuzzFeed, Mashable, TechCrunch, found that 85
percent of journalists decide to
open an
email based on the subject line.
Email marketing software giant, MailChimp found that, across all major industries,
open rates range from an average of 17
percent to 28
percent.
Across all
emails, it turns out that simply using the informal, three letter
opening «hey,» prompted more responses: Exactly 64
percent of
emails that
opened with that word received replies.
VerticalResponse's Autoresponder feature automatically resends an
email to customers who didn't
open it the first time - which is said to improve
open rates on average by 30
percent.
Open - and - reply rates were markedly higher on the weekends than during the week: a 45.8
percent reply rate overall, versus 39.1
percent during the week, across all
emails.
That makes them feel special, and it's an effective all - around approach to distribution: Segmented
emails get 14
percent more
opens and nearly 60
percent more clicks.
Studies show that curated, segmented marketing campaigns enjoy a 14.31
percent higher
open rate than non-segmented
email campaigns, according to Mailchimp.
Automated
emails have a 119
percent higher
open rate than broadcast
emails; nurtured leads make 47
percent bigger purchases.
But sending the second
email did not improve the performance of the third
email by more than a few
percent on
open rate, and not at all on the click and donation rates.
If ten
percent who
opened her
email buy the book she pitches, she sells 300 copies with little effort and no additional ad purchase.
Typical
open rates for non-spam
emails are around 30
percent.
It claims the
emails see a 40
percent open rate, and 17
percent click - through rate — way higher than the industry standard.
Spotify, meanwhile, has said that its
email open rate is 40
percent, and clickthrough rate is 17
percent.
This lets you know whether the recipient has
opened your
email or not, although it's not 100
percent reliable.
In fact, we've found that 95
percent of the
email addresses collected by agents using the
Open Home Pro ® app are real.
Cold Leads are most likely to
open an
email sent by a real estate professional on Thursdays (46.3
percent open rate).
For Hot Leads, this is best accomplished by
emailing on a Thursday (63.8
percent open rate) while Sundays represent the low - watermark for this metric (50.8
percent open rate).
Open rate by Cold Leads varies quite a bit: the highest rate (54.2 percent open rate) is for those emails sent between 9 p.m. and 11:59 p.m., while the lowest (35.0 percent open rate) is for those sent first thing in the morning (7 a.m. to 10:59 a.
Open rate by Cold Leads varies quite a bit: the highest rate (54.2
percent open rate) is for those emails sent between 9 p.m. and 11:59 p.m., while the lowest (35.0 percent open rate) is for those sent first thing in the morning (7 a.m. to 10:59 a.
open rate) is for those
emails sent between 9 p.m. and 11:59 p.m., while the lowest (35.0
percent open rate) is for those sent first thing in the morning (7 a.m. to 10:59 a.
open rate) is for those sent first thing in the morning (7 a.m. to 10:59 a.m.).
At the other extreme,
emails sent on a Sunday are the least likely to be
opened by a Cold Lead (36.3
percent open rate).
Thirty - three
percent of
email recipients say that they
open emails based on the subject line alone.
About 25
percent of
email users
open suspicious
emails, Wierzbicki said, and 11
percent open attachments or click on links in those
emails — which activates the malware that compromises systems.
Text or SMS messages have almost a 100
percent open rate, while
email has about an 18 to 30
percent open rate!