«We are thrilled to be working with Draftfcb Chicago and Maddie's Fund on this important campaign which we hope changes Americans»
perceptions on pet adoption, creates awareness and illustrates the benefits
of adopting shelter
animals,» said Peggy Conlon, President and CEO, the Ad Council.
ASPCA studies have indicated that
perceptions of lower adoption rates for black
animals may have more to do with black
animals» greater numbers than true reluctance to
adopt them.)