This type of writing needs creative writing skills, a high level of expertise concerning a long list of subject matters,
perfect spelling and grammar skills, a broad vocabulary, native
fluency in the
language in question and, in the case of website content reconstructing, SEO and marketing skills.
For us analog folks, attaining
perfect fluency is almost impossible — just as it is for adults learning a foreign
language — but you have to know enough to understand what is going on and, just as important, be understood.