Our Opinion: I think I've finally figured out BMW's nonsensical car naming strategy: Product planners have decided it doesn't matter what the car is called, as long as it represents
the perfect niche vehicle for a particular customer at the moment that customer walks into a BMW dealership.
The mid-size SUV market is a great example, because these
vehicles offer the
perfect capacity for many buyers, with plenty of room for passengers and cargo, but mnaufacturers have also carved out a lot of
niches in this category.