Efficient portfolio diversification is achieved by combining asset classes that are not
perfectly correlated or are, ideally, negatively correlated.
Efficient portfolio diversification is achieved by combining asset classes that are not
perfectly correlated or are, ideally, negatively correlated.
• Increased company's market share by 21 % by suggesting and creating advertising campaigns correlating
perfectly with its services • Created a huge
portfolio for Pepsi Co. spanning 5 websites and 15000 images • Trained 5 groups of newly hired advertising account executives in creating and delivering advertising campaigns based on visionary strategies • Meet clients to determine their specific advertising and promotion needs and provide them with feedback and advice • Orchestrate discussion with clients to provide them with an overview of present condition of their market share • Present campaign pitches to both existing and new clients, ensuring that the pitches address their specific needs • Create
portfolios of clients» accounts and monitor related activities in them • Manage and review clients» advertising projects and ensure that they are delivered in a time -
efficient manner • Identify accounts with shrinking revenues and reach out to their representatives to provide them with assistance to sustain themselves • Use contacts to generate new business and ensure that «hot» leads are followed up in a timely manner • Organize media briefings and assist in the creation of marketing procedures • Carry out appraisals and evaluations to ensure that project targets are met and clients» requirements are being fulfilled