The problem with this, Chinner explains, is repetition: «A property search will usually last a couple of months, during which time the searcher, using a portal, will have to click through the same list of
perhaps hundreds of properties and perform the same curation over and over again.»
The term «bank
properties» or a derivative using both
of these words is searched for on Google approximately 14,000 times a month and is far less competitive than a broader search term which will have
hundreds of thousands —
perhaps millions
of websites competing to be found higher up the search engine results.