Sentences with phrase «persona development efforts»

This poses a real dilemma for senior executives to choose the right people to be involved in buyer persona development efforts with the intent to inform strategy and one they must get right.

Agenda - based buyer persona development efforts can shackle the full potential of gaining profound insights.

Regardless of your chosen method, be sure to craft your inquiry to gather the data that will be most essential to your buyer persona development efforts.

The one important recognition that needs to take place though is knowledge of whether a buyer persona development effort was based upon goal - directed principles and methodology.

Not exact matches

When we create content at IDC to support our clients» content - based marketing efforts, we first indentify our clients» target audience (buying persona) plus buyer cycle stage (i.e., general awareness / education, preference, purchase and post-purchase; within each stage there are specific tasks or «jobs» you prospects / customers need to accomplish such as, short list creation, business case development, final recommendation and decision, etc.) We also consider our clients ideal outcome or action they want their target prospect / customer to take once they interact with the content or messaging.

Many of today's buyer persona and buyer insight development efforts are too narrow in scope.

Unlike the predecessor of conventional buyer persona development, whereby created personas had a shelf life of a few years, the social buyer persona development and creation effort must undergo a constant state of refreshing and modification.

Several senior leaders we worked with embraced buyer persona development as a transformative process versus viewing the effort as a tactical profiling means.