You can develop
a persona of your target audience by using data analytics and other social media tools.
If you are struggling to come up with ideas, drafting profiles /
personas of your target audience can help you gauge what will appeal to them visually.
To make sure your story ideas are actionable and interesting to people, create marketing
personas of your target audience.
Not exact matches
Buyer
personas can be created through research, surveys, and interviews
of your
target audience.
Jenn Lisak, Director
of Content Strategies at DK New Media, says «Content marketing strategy is as much an art form as it is a process; when working with a client on an infographic or a whitepaper, I have to pay attention to
target audience, aligning the messaging with the brand, appealing to different types
of learners and personality types, and whether the curated content is going to resonate with our desired buyer
persona.»
The number
of personas will ultimately depend on the number
of distinct
audiences you intend to
target with your content marketing.
To get a rounded picture
of your
persona, your research pool should include a mixture
of customers, prospects, and people outside your contacts database who align with your
target audience.
We've taken on board one
of her ideas at MindTickle, «before you start your next content project, try going back to the drawing board with your
personas, looking closely at whether each one still accurately reflects your
target audience's current life situation and purchasing needs....
According to Adele Revella, «A buyer
persona is a detailed profile
of an example buyer that represents the real
audience — an archetype
of the
target buyer.»
Having a team
of experts in place who can provide actionable insights into buyer
personas and
target audiences is the best way to fully monetize the campaigns.
It's helpful to figure out the buyer
personas and customer lifecycle
of your
target audience, so that you understand what motivates them.
Buyer
personas are fictional, generalized representations
of your ideal customer, which help you to better understand your
target audience.
Remembering about the needs
of your different
target audiences is so critical that some companies have placed images
of their buyer
personas throughout offices and on the walls
of conference rooms.
The marketing team can now use that research to build a marketing
persona — a fictional profile
of the
targeted buyer — for each segment
of the startup's
audience.
These questions won't give you the same thorough understanding you'd get by meticulously filling out a customer
persona template, but as you'll see, they will help you dive into the mindset
of your
target audience members.
Successful inbound marketing teams will build a marketing
persona for each segment
of the
target audience.
Put yourself in the shoes
of your buyer
personas — what types
of topics would your
target audience search that you'd want your business to get found for?
It also has a wider
audience too, which means you've got a better chance
of reaching your
targeted persona.
Although P4 Arena's
target audience are fans
of the Shin Megami Tensei
Persona franchise, Arc Systems Works did a great job that is capable
of attracting new people.
, and I think there are probably a number
of answers about alternatives to how to
target users, how to find an
audience, how to market without adopting formal
personas.
Nonetheless, identifying your buyer
personas is critical to help you determine what kind
of content you should be creating for your
target audience and to help you develop an editorial calendar.