You also want to make sure you choose a location that reflects your product, in the way that the trendy Standard Hotel in Manhattan reflected the breakthrough innovation of
the Personal Sleep Coach.
Because the company wanted invitees to experience the product firsthand and spread the word through their reviews, they invited them to actually spend the night using
the personal sleep coach in a paid hotel room, and to wake up to their personalized results on how they slept.
«We had to introduce
the Personal Sleep Coach in a way that it was clear that it was a breakthrough innovation,» Dickinson says.
Not exact matches
You might think of your health
coach as your own
personal Sherpa, guiding you through all phases of wellness, including physical conditions, nutrition,
sleep, stress reduction, movement / exercise and your day - to - day relationships.
In my
personal practice as a functional nutritionist, I have come to learn that
coaching clients on
sleep habits is just as important as talking about food.
You have your PurePulse heart rate monitor, «dynamic»
personal coaching functionality, in - depth
sleep tracking, all - day activity supervising, water resistance up to 50 meters, «multi-day» battery life, multi-sport modes, and of course, smartphone notifications.
There's a pedometer for counting your steps, built - in GPS that allows you to map your runs without needing your phone connected,
sleep tracking, a heart - rate sensor that can track your active and resting beats per minute, water - resistance that allows for swim tracking, and
personal coaching for on - screen workouts that you can use directly on the Ionic.