They are formulated using a combination of
personal impressions (from advance screenings), publicly available information (release dates, genres, talent rosters and
teasers /
trailers often offer valuable clues), historical considerations (how other films with similar pedigrees have resonated), precursor awards (some groups have historically correlated with the Academy more than others) and consultations with industry insiders (including fellow members of the press, awards strategists, filmmakers and voters).