In terms of challenges, financial factors topped the list, with 73 % of those surveyed stating that financial constraints and the perceived on - cost of personalised packaging activity would hinder their willingness to undertake
personalised packaging projects.
73 % of brand owners and 60 % of suppliers said they have either done or were considering doing
a personalised packaging project within the past year.
When these statistics are broken down further, it highlighted that nearly three quarters (73 %) of brand owners and three fifths (60 %) of suppliers have either done or were considering doing
a personalised packaging project within the past year.
Not exact matches
The data also showed that nearly two thirds (63.7 %) felt that
personalised packaging increases sales, while over half (52.8 %) felt that personalisation
projects have a positive impact on consumer loyalty.
When asked how involved in personalisation
projects the
packaging professionals were, 66 % stated that they are currently undergoing ventures or are considering
projects that have a
personalised packaging element.