I've had the most success in sending an email to an individual with a catchy,
personalized subject line.
Email templates that help you automatically
personalize subject lines and content for each recipient, and even run A / B tests to improve open rates and clickthroughs.
You handpick 10 men or women to write to and take the time to
personalize the subject line.
Not exact matches
From simply inserting your subscriber's name into a
subject line, to switching out images and full copy according to preferences or interests, there's no limit to how you can use your data to
personalize content.
Ask for their first names, so the
subject line can be
personalized later on, adds Wilson.