When it comes to social media advertising, competitor research is a little trickier due to the lack of tools and highly
personalized targeting capabilities social networks have to offer.
Not exact matches
Although, equating generic one - size - fits - all broadcast TV to the uber -
personalized,
targeted, and potentially psychologically manipulative
capabilities of social media is hardly a fair comparison.
And with
capabilities like visitor tracking, geo -
targeting and
personalized marketing, the business competition on the digital playing field has become more aggressive than ever.