Sentences with phrase «personas as»

You can then use these personas as the reference point when designing your software.

Reprising his celebrated Pop icons from the 1960s, in a manner initially deemed cynical, the Retrospectives look ahead to installations by a number of artists including Martin Kippenberger and Tracey Emin, who overtly engage the self - mythologizing impulse manipulating their personas as a medium, like silkscreen or paint.

Turner Contemporary's exhibition concentrates exclusively on Perry the artist, stripping away his various personas as a lecturer, presenter and curator, and returning focus to his unique craftsmanship and expert handling of ceramics, tapestry and sculpture — not to mention his subversive and at times shocking subject matter.

These three scenarios come together to describe our public personas as narratives that are continuously rewritten by one another and ourselves.

As well as being the first woman and the first painter to win the prize in almost a decade, after years of artists with personas as feverishly worked upon as their art, here was someone about whom we knew practically nothing: 38 years old, from Kiel in Germany but resident in London for the past 12 years, and (rumour had it) the former girlfriend of Chris Ofili - that's pretty much it.

Both artists enjoyed celebrity status in an audience beyond the art world, and both manipulated their personas as evidenced, in the exhibition, by each of their self - portraits in drag.

Some artists — the opportunity comes easier to movie actors — can wholly disappear into new personas as seamless as a wardrobe change.

But these costumes are not merely window dressing for the characters: each comes with their own personas as well.

Either it is fighting against or beside them, these baddies are remembered for their uniqueness and their personas as the ultimate evil in their respective franchises.

Did you feel any trepidation in taking on the voices of such iconic personas as Picasso or Elvis?

The aggregation movement is hot right now (Hootsuite, Mint.com, GoMiles.com, etc), and the personal data locker is the ultimate aggregator - you'll have everything under one roof, with as much security and as many passwords and personas as you want to manage.

Carbon, it turns out, can shape - shift in all sorts of ways, developing intriguing and unexpected personas as it does so.

In similar ways, buyer personas as an idea has become institutionalized in various circles; defined rightly and wrongly, and indeed no longer can suffice on its own.

It starts with the accurate understanding of the role of archetype buyer personas as an interface and narrative to ongoing buyer behavioral research.

Going back to the origins of personas and buyer personas as an ethnographic research effort to inform design and strategy, these meant involving multi-disciplinary groups from design, branding, corporate strategy, marketing, call centers, fulfillment, and service.

This concept is very foundational to the origins of personas as well when personas were a means to inform goal directed design strategy and served as the communication vehicle and archetype of user goals.

Believe me; if executives of major corporations see buyer personas as a «tool» to profile buyers and not a best practice, then the buyer persona development process will not have much hope of expanding beyond that.

It is problematic in the sense that the value of buyer personas is not seen and the mindset is to dismiss buyer personas as a mere profiling exercise.

The wire mesh effect on building buyer personas as oppose to viewing buyer personas as a development process results in a poor foundation on which to make informed decisions in many areas.

I often see this confusion in buyer personas as well.

Find out how to create buyer personas as active tools, in our new eBook featuring Ardath Albee, «The Intelligent Guide to Buyer Personas.»

Thirdly, there are in - house attempts as well as B2B marketing consultants who offer misguided knowledge of buyer personas as targeted profiles.

But you shouldn't think of personas as one of those «nice - to - have» tools that will be abandoned as soon as you build them.

One temptation marketers face is to immortalize their audience personas as the «end all, be all» of their current stage along the content marketing journey.

Salespeople who don't see your personas as relevant won't see any improvement in their leads, Ardath says.

Again, making your personas as personal as possible with images and names will help others in your organization relate to these people.

For more guidance on keeping your content strategies such as buyer personas as fresh, accurate and updated as possible, check out «Managing Content Marketing» by Robert Rose and Joe Pulizzi.

Those businesses with the most effective content marketing strategies are using buyer personas as their guide.

Businesses that do not have a system in place for targeting specific customer personas as well as marketing to existing customers will continue to spend excessively targeting the wrong audience.

Here are two examples using those same personas as before:

Rather, it might be to build his existing persona as a reality TV star and business magnate.

As the Ragin» Cajun, Remy LeBeau has built a strong fan base around his persona as a cunning, manipulative member of the X-Men with the ability to deliver an occasional one - liner off the top of his head.

«He got to be an underdog that played into his persona as a gawky, aw - shucks type of guy.»

Take, for example, these four successful companies that have leveraged their unique company persona as a rallying cry to drive growth.

Mapping the buying process in this way is a feature that distinguishes buyer profiles from a buyer persona as we define it.

Most employees in 401 (k) plans have very low 401 (k) balances, many do not contribute or participate in these plans, and the «deferred profit - sharing» option has lost some of its public persona as a result of its integration with 401 (k) plans.

The insights we received helped us to identify an even more promising alternative buyer persona as well as new market potential we had not seen before.

There is more resistance to mixing their social media profiles with their business persona as many still regard these in two separate silos.

Or so he seems in photographs of him in his alternate persona as a rock star, sporting fur coats, tattoos, and varying degrees of eyeliner.

On 1989, she carefully steps around any easy label that might be thrown her way, both completely owning her public persona as a good - natured girl next door and completely subverting it.

The self, on the other hand, shut up with itself, regards itself as the «true» self and the persona as false [The Divided Self (Penguin, 1965), pp. 51, 74].

For sixty - six years she has faced the challenge of balancing her individuality as Elizabeth Windsor with her public persona as Elizabeth Regina, and in all her time on the throne she has rarely permitted her personality to overshadow her office.

in which Jean Claude Van Damme plays himself as Jean Claude Van Johnson who is an over-the-hill super agent who used the JCVD persona as a cover for his covert operations in the 80's and 90's.

One day after comparing Johnny Manziel to both Michael Jordan and Oscar Robertson as a top - impact type of player, former Oklahoma and Dallas Cowboys coach Barry Switzer unloaded on Johnny Football and his persona as a party - loving jetsetter.

He was invited to promote his own legend and bolster his public persona as a self - proclaimed «good guy».

Schneiderman's public persona as a strong advocate for women betrayed his personal tendency to strangle, degrade and belittle them, leaving many readers breathless.

It was my persona as a controversial radio presenter to stir up debate and discussion and get the phones ringing on the show the next morning.

When easy - to - apply topical testosterone treatments such as skin patches and gels began hitting the market in the early 2000s, testosterone took on a whole new persona as a cure - all for anything that might ail the ageing male, from erectile dysfunction to unwanted body fat.

What the reader will not find in this book is any attempt to portray the dramatis personae as living, three - dimensional humans, with their own hopes, ambitions and fears — people who would most probably bleed if pricked.

«I wouldn't teach a mind - body class with the same voice and persona as I would a high - intensity cardio class.»