The company has also launched award - winning products in other categories, including
pet apparel and cleanup.
While this represented a significant expansion of PetRageous Designs» product offerings, the company's development reached a new level when it moved beyond feeding products to incorporate
pet apparel into the fold.
Julie Jurrjens: Best Furry Friends was established in 2009 as a brand to serve pet boutiques with trend - forward but affordable
pet apparel and accessories.
«We're also finding that
pet apparel is one of the major categories that can really separate retailers from the competition,» Cress continues.
As Tamara L. Benefiel, owner of Lux Pet Products, Inc., explains,
the pet apparel category can be broken down into two segments.
This year, Quaker Pet Group (QPG)-- which acquired
pet apparel maker New York Dog in 2010 and pet travel and safety company Sherpa Pet Group in 2011 — launched its Silver Tails line of products for older dogs, in response to what the company has identified as a growing need in the industry.
Co-opting what winter - gear manufacturers know about keeping people warm and dry in extreme climates,
pet apparel companies are applying similar technology to gear for dogs, while taking into account the physiology of dogs, as well as their comfort, the way they move and the winter activities they are likely to engage in.
Pet Business: Who is the typical
pet apparel customer?
Basing this part of her business on the concepts of «good fabrics and great fit,» George hired a designer from Liz Claiborne and set about improving upon what she viewed as a less than spectacular
pet apparel market.
We present
our pet apparel in a similar fashion as those in a boutique geared toward humans.
PB: What are the latest trends in
pet apparel?
PB: Ethical Products» has had a lot of success in
the pet apparel segment with its Fashion Pet brand.
PB: When it comes to
pet apparel, what can pet stores do to ensure that customers purchase the right fit for their pets?
«
The pet apparel industry has become as fast - paced as women's fashion,» he says.
How can retailers leverage these trends to increase
their pet apparel sales?
«The demand for both sides of
pet apparel is really strong right now.»
Flannel pajamas on a Yorkie or a sweater on a Doberman can solicit smiles during a Sunday morning stroll, but many
pet apparel manufacturers take winter gear far more seriously.
«This has helped fuel the ongoing boom in
pet apparel and fashion accessories.»
However, there is a plethora of auxiliary products —
pet apparel, removal gadgets, grooming products like shampoos and flea combs, natural food additives — giving rise to an excellent opportunity to educate customers and create a profitable in - store category.
Specialize in safety
pet apparel.
Many dog owners want their pets to look snazzy and fashionable, but protection from the elements is an equally powerful motivator for purchasing
pet apparel.
This amazing lightweight
pet apparel can reduce a dog's temperature by up to 30 %.
Our quality and functional
pet apparel and accessories is well known and we are recognized as innovators in this space.
Customers who visit Carrie Ann will quickly notice Sanders» love of dogs, as the store also offers a selection of
pet apparel, leashes, decor and specialty treats for her shoppers» best friends.
Located in Los Angeles, Hip Doggie designs
pet apparel and accessories and counts many celebrities among its fans.
But George's customer pointed out that
pet apparel is in fact a huge business, and she started looking into the possibilities for a PetRageous clothing line.
How products are made is also important to consumers, says Gina Davis, who, with her husband Scott, owns Dog Threads, a Long Lake, Minn. - based
pet apparel manufacturer that offers matching Hawaiian print shirts for dogs and their humans.
Displaying
pet apparel well is critical for maximizing sales, Gadd says.
They sell everything from t - shirts, hats and stickers, to
pet apparel and Christmas ornaments.
Not exact matches
Before
pet food retailer Bentley's
Pet Stuff, high - end
apparel company Courage B and interior design company Precise Graphix became the powerhouse businesses they are today, the owners first had to apply to be on The Profit.
The company's strategy to build a strong international presence, Franco explains, is to dial back the high price - point seasonal products (such as winter coats) in favour of
apparel and other
pet - themed goods that can be sold in multiple markets, as well as trend - driven items, including eco-friendly products such as all - natural
pet - food flavour enhancers.
They're sold alongside candy - themed
apparel, home decor, stationery, jewelry, toys and novelty items like strollers, flip - flops, make - up, pillows and
pet bowls.
In addition to the amenities aimed at providing comfort for drivers, families and their
pets while charging, the new Supercharger stations will incorporate a small
apparel and accessories section where people can purchase Tesla - branded items, while also learning more about the company's line of energy products through self - guided kiosks.
Ma also met with a group of British business leaders traveling with Cameron's trade delegation, among them
Peter Williams, founder of Jack Wills, the British retail
apparel chain, Julie Deane, managing director of Cambridge Satchel Co., and Ning Li, CEO of London - based furniture retailer MADE.
stone rolled away, two men in white
apparel John... stone taken away; she ran and told
Peter
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You can browse through the Mark and Graham monogrammed
apparel collections to find the perfect gift for the man, woman, children or even
pets in your life.
Peter Pilotto for Target features nearly 70 items, consisting of women's
apparel, accessories and swimwear.
Ranging in price from $ 14.99 to $ 79.99 for
apparel and swimwear and $ 16.99 to $ 39.99 for accessories,
Peter Pilotto are teaming up with Target for a bold, spring womenswear collection that will be available Feb. 9th, at most Target stores and online at Target.com.
Through this process I saw the opportunity to reach more people with my designs and I started forming licensing partnerships with companies that made high quality
apparel, cleaning products, bathroom accessories, area rugs, pillows and poufs, scented home accessories,
pet bedding and accessories, kitchen and dining textiles and more.
Costumes are becoming year - round items, says Julie Jurrjens, design manager for Best Furry Friends, which has U.S. offices in Minneapolis and headquarters in Hong Kong and provides an extensive line of
pet costumes, seasonal and casual
apparel for dogs and some items for cats.
The Bay Area K - 9 teams performed demos, and the event featured dozens of
pet treats, food,
apparel and accessory vendors with giveaways.
Higher - end fabrics and materials confer the same benefits to dog
apparel as they do to human clothing, says George, explaining that these wash better, last longer, fit better and offer better protection against the elements — qualities of significance to today's
pet owners.
Dogs also often play a starring role in their owners» social media accounts, and
apparel provides a fun way to enhance
pets» cuteness factor.
Located in Bloomfield, N.J., the company designs and manufactures a variety of
pet products including
apparel, dog and cat toys, feeding dishes and treats.
Additionally, as
pets are viewed more and more as members of the family, George has seen consumer demands in
apparel become increasingly sophisticated and move away from
pet - specific patterns.
As the trend of considering small
pets as members of the family continues, it seems likely that costumes and other
apparel for small
pets will continue to increase in popularity, as well.
«As spending continues on core services and products to keep
pets healthy, comfortable, active and well trained, we have also seen big changes in the gifts for
pet lovers segment of the
pet industry,» says Gila Kurtz, co-owner, founder and vice president of sales at Dog is Good, which makes a wide variety of dog - inspired
apparel and gifts for people and
pets.
«We advise our retailers to bring in holiday - themed items as soon as possible,» says George, whose company makes a variety of whimsical and functional
pet products ranging from bowls to
apparel.
Dog
apparel has always had a fun and silly side to it — which are still important qualities — but as more
pet owners look to
apparel to protect their dogs from the elements, the category's tone and mission is changing.