Basing this part of her business on the concepts of «good fabrics and great fit,» George hired a designer from Liz Claiborne and set about improving upon what she viewed as a less than spectacular
pet apparel market.
Not exact matches
The company's strategy to build a strong international presence, Franco explains, is to dial back the high price - point seasonal products (such as winter coats) in favour of
apparel and other
pet - themed goods that can be sold in multiple
markets, as well as trend - driven items, including eco-friendly products such as all - natural
pet - food flavour enhancers.
Currently, about 13 percent of U.S. dog - or cat - owning households purchase
apparel or fashion accessories for their
pets, with dog owners dominating
market share.
Retailers should also be aware that the potential customer base for
apparel is broadening, says Russ Cress,
marketing and product development director for Hip Doggie, a Los Angeles - based company that makes an array of products for
pets.
Hemp - based textile products on the
market include
apparel and accessories such as T - shirts, pants, dresses, baby clothes, bathrobes, and shoes; housewares such as blankets, shower curtains, and rugs; and sundries such as hammocks and
pet supplies.