Sentences with phrase «pet food category»

While it is well positioned for explosive growth, the raw pet food category will require manufacturers and retailers to be diligent about safety to realize its full potential.

«The raw pet food category has exploded in recent years,» says Eric Emmenegger, senior brand manager for Nature's Variety's Instinct brand, which encompasses a variety of raw diets.

Not since the invention of the super-premium pet food category has there been a bigger development in the pet specialty channel than the trend toward natural products.

PB: Over your career, you've had a front - row seat to the rise of the super-premium pet food category.

PB: What are the hottest trends in the pet food category?

«Since its introduction to the market, freeze - dried pet food has steadily grown into a sub-trend within the larger natural pet food category,» says Czarnota.

The natural pet food category continues to grow as more consumers look for wholesome, nutritious and tasty foods for their dogs and cats.

According to Berlin, the freeze - dried segment is one of the fastest growing in the pet food category, achieving approximately 75 percent growth as an overall category from 2014 to 2015.

PB: What do think the future holds for the pet food category?

In response, we're seeing huge growth in the ultra / natural pet food category.

For independent pet specialty stores, the ability to stay at the forefront of product trends — particularly those within the pet food category — is a critical component of staying competitive.

Nieman adds that the company anticipates continued demand in the natural pet food category.

Since the creation of the premium pet food category, these products have largely served as a cornerstone of success for pet stores — not because they bring great margins, but because they drive traffic into the store.

Over the past 20 to 30 years, [the pet food category] has just exploded.

These are the businesses that are nurturing the broad trends fueling the pet industry's growth — such as the emergence of the super-premium pet food category — while also leveraging economies of scale to fend off increasing competition from mass and internet retailers.

Grain - free items may have been early to the party — and very successfully so — but the list of «omitters» in the pet food category seems to be expanding every day.

«We are confident that Agrolimen will help expand our role as the leader of the raw pet food category and support our commitment to pet parents in an even greater way moving forward.»

Manufacturers attribute increased consumer awareness to higher demand and sales in the gourmet pet food category — even in the down economy.

PB: What are some of the most important trends in the pet food category?

PET BUSINESS: How has the pet food category evolved since Fromm started selling premium pet food in 1949?

PB: Product quality and safety is a critical topic in the pet food category.

While retailers must be willing to learn about the array of options within the organic pet food category, companies that produce these products must be willing to show, tell and explain.

July, 2008: Health & Wellness This article re-examined the decade - long development of the natural, holistic and organic pet food category, and the positive impact it has had on all segments of the pet specialty economy.

«The natural pet food category has been in a state of constant change ever since its creation, with no signs of slowing down anytime soon,» says Todd Wigert, vice president of independent sales for Natural Balance Pet Foods, Inc., in Burbank, Calif. «Consumers are always looking for the next new thing for their pets, whether it is a new format such as raw or dehydrated foods or diets with unique ingredients and inclusions.»

Then, after seven decades of focusing on healthy treats, the company blazed a new trail in the pet food category with the introduction of its Wellness brand in 1997.

At an average of $ 3.01 per pound, these products are 26 percent more expensive than the average per - pound price within the overall pet food category ($ 2.39), says GfK.

PB: What does the future hold for Tuffy's Pet Foods, and the super-premium pet food category overall?

PB: What consumer trends are driving sales in the pet food category?

Rashell Cooper, marketing director for Redbarn Pet Products (booth 2367), also sees consumer education as a key driver in the pet food category.

The fresh pet food category is expected to continue to grow at a strong rate.

The raw, freeze - dried and dehydrated pet food category is growing, but to convert more consumers, retailers and manufacturers must thoroughly address pet owners» lack of knowledge about feeding these diets.

They were the only product in the fresh pet food category until about 2007 when Freshpet came on the scene.

Given the growth of the so - called alternative pet food category, which we believe includes fresh, raw, dehydrated, baked and whole foods, it's obvious that more and more consumers want to feed food that is less processed and more natural and looks like real food to their pets.

One of the fastest - growth contenders globally in the pet food industry, specializing in the raw pet food category, Vital Essentials and Vital Cat make up the fourth largest brand with frozen and freeze - dried entrees, treats and snacks for dogs and cats.

The report notes that the pet food category is experiencing much of its growth outside the core mass market, particularly in channels such as farm / feed, Internet and pet specialty.

The major players in the prescription diet category are the major players in the regular pet food category:

With the pet food category expanding at a brisk pace and consumers» ever - higher expectations for their pets» nutrition, it's no surprise that natural pet food toppers, enhancers and mixers are a fast - growing trend.

The «super premium» and «natural / organic» segments within the overall pet food category are estimated at $ 6.2 billion and are growing at a faster rate than the rest of the category.

Interest in high end, premium pet food and treats continues to be a key driver for increased spending in the pet food category.

Interest in high end, premium pet food and treats continues to be a key driver for increased spending in the pet food category, but as owners increasingly value shop for these items, total food spending growth continues to slow down.

Other services such as grooming, boarding, walking, training, pet sitting, yard services and more saw significant growth from 2015, second only to pet food category growth.

«The addition of Blue to our family of well - loved brands provides General Mills with the leading position in the large and growing wholesome natural pet food category,» said Jeff Harmening, chairman and CEO of General Mills.

The company is looking to further grow its portfolio in the coming year, but plans to stay committed to the natural, minimally processed pet food category and will seek out brands with cultures that will fit well with Whitebridge's current holdings.

Matt Koss, founder and president of Primal Pet Foods, a manufacturer of raw dog and cat food, says while the raw food segment still only accounts for a small percentage of the overall pet food category, it is the fastest growing pet food segment.

The transaction establishes General Mills as a leader in the U.S. Wholesome Natural pet food category, the fastest growing portion of the overall pet food market, and accelerates its portfolio reshaping strategy.

After several years of watching the grain - free movement reshape the pet food category, the industry is suddenly seeing a resurgence of grain - in diets.

Marie Moody: The raw food category, although relatively small, is the fastest growing pet food category.

When analyzing these pricing trends, Maria Lange, senior product manager for GfK, cautions that the relative size of each pet food category must be taken into account.

Meanwhile, price increases in the natural pet food category (23 percent) were on par with the average, and prices in freeze - dried and gluten - free categories actually decreased during that period.

The black eye that the pet food category suffered from the massive recall in 2007 has yet to fade.