The product was distributed in the following states, further distribution through other
pet food channels may have occurred:
The pet food channel is following the human consumer food channel and healthier, more nutritious pet food has made its way onto store shelves.
Not exact matches
General Mills» purchase of one of the
pet specialty
channel's leading
pet food brands could have serious implications for
pet stores.
BLUE is also the number one
pet food brand in the rapidly growing E-Commerce
channel, where Blue Buffalo generated over $ 250 million of net revenues in 2017 growing over 75 percent versus prior year.
Stop me if you've heard this one before... A small
pet product company starts off by exclusively serving
pet stores, eventually grows into prominence and promptly moves on to seek its fortunes in the
food / drug / mass (FDM)
channel.
Proven Success in Existing and Emerging
Channels: BLUE is the number one
pet food brand in the
pet specialty
channel at approximately twice the size of the next largest brand.
Whether empowering staff, serving customers, supporting worthy causes or helping peers in the independent
pet specialty
channel,
Pet Food Express adheres to an admirable «in it together» philosophy.
Illustrating this point perfectly, King presented a pretty significant statistic about the size of the big - three distributors in the
pet specialty
channel — Animal Supply Company, Phillips
Pet Food & Supplies and Central
Pet: • The two biggest consolidators, Animal Supply Co. and Phillips, have a total of 31 distribution centers.
Michael Landa, founder and CEO of Nulo
Pet Food, discusses how his company has embraced the role of innovator in the
pet nutrition category while driving new business into the independent
pet specialty
channel.
Also opening the door for Ark Naturals was the fact that Iams, once the
pet specialty world's biggest
food brand, had jumped into the mass and grocery
channel after being acquired by Procter & Gamble.
I just got back from a great experience at
Pet Food Forum in Chicago, where I — along with Steve King, president of the
Pet Industry Distributors Association (PIDA)-- gave a presentation on distributor consolidation and its impact on the
pet specialty
channel.
«In all
channels, natural treat /
food sections started to emerge within the
pet aisles.»
When
Pet Business decided to tackle what many brick - and - mortar retailers describe as the predatory pricing practices of some Internet - based
pet food outlets in our March cover story, we did so at the request of a number of our readers in the independent
channel.
Minneapolis - based General Mills, whose
food brands include Cheerios, Yoplait, Nature Valley and Pillsbury, is getting into the
pet channel for the first time.
We manage the collection of
pet food and deliver it to distribution partners around the area, who then in turn distribute it through their normal
channels to their clients.
The dog and cat
food brand operates in the U.S. as Canagan USA and is being sold only through the independent
pet channel.
Pet food companies are attracting the human
food industry thanks to the
pet food market's continued growth and strength in certain retail
channels.
The report notes that the
pet food category is experiencing much of its growth outside the core mass market, particularly in
channels such as farm / feed, Internet and
pet specialty.
Brad Kriser, founder and president of Kriser's Natural
Pet stores, concluded that he always welcomes
pet food brands to co-host events in his stores and promote them on their social media
channels.
With premium
pet food being found across
channels these days, Davis said some
pet food companies are rebranding to stand out.
Interestingly, the much - discussed «natural» trend in
pet food is almost exclusively a U.S. phenomenon, with natural SKUs accounting for 69 percent of all dollar sales in the
pet specialty
channel.
While you would have to be living under a rock not to notice that grain - free
foods have taken the
pet specialty retail
channel by storm over the past few years, someone has finally quantified the impact that these healthful diets are having on
pet store shelves.
Last week, Blue Buffalo became the latest
channel - hopping
pet food brand with the announcement that it would start selling «a subset» of its BLUE Life Protection Formula (LPF) line in mass and grocery stores like Target, Kroger, Meijer and Publix.
While at Purina, he helped launch Pro Plan Dog
Food for the
pet specialty
channel.
As we all know, these types of products have proven instrumental in the success of the
pet specialty
channel over the past several years — particularly in the
food category — and that trend shows no signs of slowing.
Our mission is to help as many
pets as possible on the road to good health through good
food, and we're committed to that mission whilst also adhering to a sensitive
channel strategy that balances our different unique retailers» needs with a commitment to making sure our products are available in most of the places shoppers seek them.
Nulo introduced its FreeStyle
food brand in 2014 in partnership with independent
pet specialty retailers, and the line is exclusive to the
channel.
«While the natural trend is still driving most
pet food growth in the specialty retail
channel, stakeholders need to find the right balance between «rookie» categories — like frozen and freeze - dried — and proven «stars».»
As you will read in this month's «Spotlight» feature,
pet food manufacturer Nulo is making a renewed push into the independent
pet specialty
channel.
The result is a franchise model that focuses on selling high - quality, natural
pet foods that are unique to the independent
pet specialty
channel along with services such as professional grooming and doggy daycare.
«Feline diets, especially wet
food, are growing rapidly, and new innovation in all categories will continue to attract cat owners to the
pet specialty
channel.
Not since the invention of the super-premium
pet food category has there been a bigger development in the
pet specialty
channel than the trend toward natural products.
Minneapolis - based General Mills, whose
food brands include Cheerios, Yoplait, Nature Valley and Pillsbury, is getting into the
pet channel for the first -LSB-...]
If
pet food manufacturers that focus on the
pet specialty
channel are among the next round of suppliers shacking up with Amazon, it would make an already formidable competitor even more dangerous by making its already low prices even lower.
In traditional
channels, private - label accounts for unit market shares of 12.9 percent in
pet foods and 17.4 percent in
pet supplies, which includes toys and accessories.
In fact, market research firm GfK gave a very interesting presentation that showed how
pet food companies that have demonstrated a commitment to the independent
pet specialty
channel, including installing policies that prevent price erosion, have enjoyed above average growth compared to companies with broader
channel strategies and less controls on pricing.
In 2014, specialty
channels accounted for 45 % of U.S.
pet food sales, with the FDM
channel accounting for the other 55 %.
Sales through the eCommerce
channel represented approximately 4 % of our U.S. retail sales in 2014 compared to approximately 2 % of U.S.
pet food sales overall.
In August 2014, Mars acquired Procter & Gamble's
pet food business in the United States, which increased Mars» U.S. market share in Tracked
Channels from 15 % to 20 % for 2014, on a pro forma basis.
BLUE is sold across all types of specialty
channel outlets, although our sales in the Vet
channel, which represents 6 % of U.S.
pet food sales, are currently minimal.
In fact, the simple act of treating
pets,
pet parents and employees like family has enabled our BLUE brand to become the # 1 natural
pet food and the # 1 specialty
channel brand in only ten years.
In our industry, Tracked
Channels include
Food - Drug - Mass, or FDM, included in Nielsen's xAOC data, as well as
pet stores (including national
pet superstores, regional
pet store chains and neighborhood
pet stores) and veterinary clinics, or Vet, included in data from GfK;