It's not known when exactly the grain - free
pet food craze began, but like many pet trends that mimic human health food trends, the rise of grain - free kibble seems to be mirroring the spike in grain - and gluten - free products for people.
Not exact matches
As investors line up, many wonder if the growing
craze of customizable, subscription
pet food is simply an affluent niche market or a truly transformative moment in the way people feed their
pets.
I love this brilliant, tongue - in - cheek analysis of the niche marketing
craze in
pet food.