During Petfood Forum 2018, speakers shared insights into everything from
pet food ingredient trends, dog evolution, palatability trials, consumer demands and more.
Not exact matches
While
food and treat products that are made in the USA — from wholesome, domestically sourced
ingredients, of course — have proven quite an easy sell for
pet stores, some retailers point out that the
trend has yet to reach its full potential in other product categories.
We see these desires manifesting in
trends like natural products, clean labels, whole -
food ingredients and diets that speak to the activity levels of individual
pets.
A few of the fast - growing innovation
trends in
pet food are limited
ingredient diets, freeze - dried and dehydrated
foods.
Digestive health Probiotics are another on -
trend ingredient, driven by the humanization of
pets and the demand for
pet foods that mirror the benefits of
food for humans.
As more and more consumers follow the natural
trend when purchasing their own
food, they search for holistic, high - quality
ingredients in their
pets»
food too.
New questions in the 2017 - 2018 Survey provide: data and
trends in
pet food and treats; data on raw and freeze - dried dog and cat
food; limited -
ingredient dog and cat
food; grain - free and gluten - free dog and cat treats; grass treats for cats;
trends in calming products for
pets;
trends in technology products; interactive feeders;
pet doors with microchip sensors; and
pet - monitoring systems / cameras.
Indeed, the
trend of
pet owners scrutinizing
food and treat labels for
ingredients and their origins is on the rise, retailers reported.
Well I wanted to let you know that Petcurean has recently launched a brand new line of
pet food called «Gather», and the idea behind Gather is to provide
food for dogs and cats with sustainability and transparency and organic
ingredients are the key aspects of the brand, and we know that one of the biggest
trends right now in both the human and
pet food arenas are... global warming, climate change, extremes in weather, it's all on their minds, so we just launched Gather in August of this year and we'll be starting to stress the
food to reach all stores in October, so we're really excited about that.
«We see these desires manifesting in
trends like natural products, clean labels, whole -
food ingredients and diets that speak to the activity levels of individual
pets,» she said.
The latest cat and dog
food trends and statistics covering issues that affect
pet food manufacturing,
pet health and nutrition,
ingredient research,
pet food safety and
pet ownership
trends and statistics that are shaping the global
pet food industry.
We see the natural
pet food industry growing and changing much like human
food trends are — including an increased demand for quality, natural
ingredients that are consciously sourced.
Just as
pet food trends mirror human
food trends, the focus on recipes real
foods and high quality
ingredients for
pets, and no fillers, impacts the price.
The Latest Buzz There is no doubt that the natural
trend will continue to shape and expand our
pet vocabulary in 2017, but we expect the emphasis to be more on the
food's preparation and branding, rather than actual
ingredients.
Staying on Strategy Of course, even with all of the changes taking place within the dog and cat
food category, there are
trends that have proven staying power — particularly when it comes to
ingredient sourcing and diets tailored to a
pet's particular nutritional needs.
Postins: Some of the most prominent
trends we're seeing include limited
ingredient diets (LIDs), which are much sought after by
pet owners who have animals with multiple
food sensitivities.
Considering this
trend toward healthy, all - natural
ingredients is also present in the human
food world, it is likely that the number of people looking for these same qualities in their
pets» treats is only going to grow.
True Transparency There is also a new limited -
ingredient trend unfolding — one that has less to do with identifying and treating
food sensitivities in
pets and more with the pervasive move towards natural
pet foods.
«We see these desires manifesting in
trends like natural products, clean labels, whole -
food ingredients and diets that speak to the activity levels of individual
pets,» says Rashell Cooper, marketing director for Redbarn, based in Long Beach, Calif..
There have been a lot of healthy human
food trends that have made their way to
pet in the past five years, including natural, functional
ingredients, simple recipes and incorporating textures and flavors like Greek yogurt, limited
ingredients and superfoods (kale, coconut, different fat sources).
The upside to the home - cooked
pet food trend — with its emphasis on limited
ingredients and whole -
food components — is that the buzz is likely to help fuel consumers» growing concern about the importance of
pet nutrition.
Less is More As consumers increasingly want to learn about
ingredients that are included in the
food they eat, this
trend has trickled down to the
pet - treat industry.
Nieman: Some of the hottest
trends call for variety and quality
ingredients in
pet food.