What's more, grocery and mass pet food brands have jumped on the latest
pet food trends by introducing an increasing number of value - added and natural products.
There are quite a few new
pet food trends going around right now, including raw diets, grain - free diets, and home - cooked pet meals.
Just as
pet food trends mirror human food trends, the focus on recipes real foods and high quality ingredients for pets, and no fillers, impacts the price.
Can't stomach the dizzying array of
pet food trends, fads and marketing tactic inundating the market?
Pet Business returned from the 25th anniversary edition of Petfood Forum with a wealth of knowledge about
pet food trends, pet food marketing and more.
The store's 10 full - time and 22 part - time employees often take the initiative to research
pet food trends on their own and are also encouraged to participate in online training offered through manufacturers.
Sales data collected from more than 11,000 pet specialty stores reveals
the pet food trends that are driving success for retailers across the country.
Only time will tell, but let's hope that whatever the next big
pet food trend is has the same positive impact that natural and grain - free diets have provided over the last several years.
«The natural
pet food trend is directly mimicking the human trend, and the result is strong, sustainable growth for the foreseeable future.»
The upside to the home - cooked
pet food trend — with its emphasis on limited ingredients and whole - food components — is that the buzz is likely to help fuel consumers» growing concern about the importance of pet nutrition.
PB: What
pet food trend would you say is having the biggest impact on Chuck & Don's stores today?
Not exact matches
Spending on premium and artisanal
pet foods is skyrocketing, and
Pet Wants
pet food franchise is uniquely positioned to take advantage of this
trend, which last year accounted for more than $ 8 billion in
pet food sales.
The company's strategy to build a strong international presence, Franco explains, is to dial back the high price - point seasonal products (such as winter coats) in favour of apparel and other
pet - themed goods that can be sold in multiple markets, as well as
trend - driven items, including eco-friendly products such as all - natural
pet -
food flavour enhancers.
Raw
pet food sales jumped dramatically in the last year, even as the
trend is raising health concerns.
Hot
trends now include products to help overweight
pets, organic
pet food,
pet training, and
pet therapy.
Rising levels of interest in health, snacking and indulgence are
trending in the
pet foods market.
The Naturally Good Expo is Australia's first business - to - business trade exhibition that will bring together all sectors of the industry to see the latest products, innovations and
trends in
food and beverages, supplements, beauty, household and
pet products.
11 Jun 2015 — Rising levels of interest in health, snacking and indulgence are
trending in the
pet foods market, as owners increasingly treat their
pets as family members, reports
trends tracker Innova Market Insights.
There is effectively no health
food trend I will not try — that includes bullet coffee and chia
pet consumption.
While
food and treat products that are made in the USA — from wholesome, domestically sourced ingredients, of course — have proven quite an easy sell for
pet stores, some retailers point out that the
trend has yet to reach its full potential in other product categories.
«We foresee this
trend to continue in the coming years with more natural and mainstream
pet food companies adding meal toppers as extensions to existing lines.»
Using robust displays and signage are great tools to continue educating customers on current and future
trends in the
pet food category.
The grain - free
trend in
pet food, for example, inspired the introduction of grain - free treats, and like many
pet diets on the market today, there are now treats designed and marketed to address particular conditions or concerns, from obesity to joint mobility.
One of the biggest
trends that we foresee being a key component to the continued growth of
pet nutrition sales is the closing gap between human
food and
pet food.
Fouts notes that while seeking more healthful
pet foods has long been a
trend, it is being boosted by the Millennial generation.
We see these desires manifesting in
trends like natural products, clean labels, whole -
food ingredients and diets that speak to the activity levels of individual
pets.
Ziwi, an Overland Park, Kan. - based
pet food company, has also capitalized on the natural
food trend.
In addition, an expert will present market research data from SPINS showing how
trends from the human
food and health industries — including product transparency — are impacting
pet food.
Develop events in the store that invite experts in to offer samples and answer questions about the latest
trends in health
foods and all - natural materials used to make everyday products for
pets.
The Next Big Nutrition
Trend Let's face it: much of the
pet industry's success over the past decade can be attributed to the rise of the super-premium
food category — specifically, the
trend toward natural and grain - free diets.
Other key elements of this year's Petfood Forum general sessions include roundtable discussions on insect protein, the next big
trends for
pet food, a CEO panel on attracting and retaining talent precede, and a closing keynote by dog cognition scientist Brian Hare, PhD.
But a new
trend within some of the most important
pet food categories is adding a new and somewhat surprising dimension to
pet stores» competitive arsenal — price.
A few of the fast - growing innovation
trends in
pet food are limited ingredient diets, freeze - dried and dehydrated
foods.
Clean, easier - to - read labels are
trending heavily in the people -
food world, and
pet food is the newest frontier.
«Increased emphasis on
food quality and safety on the part of consumers has been a leading driver of trends in our industry over the past several years,» says Ron Jackson, assistant to Leonard Powell, founder / CEO and president of Hi - Tek Rations — manufacturer of several brands of pet food, including the recently launched Leonard Powell Signature Series Dog F
food quality and safety on the part of consumers has been a leading driver of
trends in our industry over the past several years,» says Ron Jackson, assistant to Leonard Powell, founder / CEO and president of Hi - Tek Rations — manufacturer of several brands of
pet food, including the recently launched Leonard Powell Signature Series Dog F
food, including the recently launched Leonard Powell Signature Series Dog
FoodFood.
One
trend that got its start in exactly that way is natural
pet food.
Not surprisingly, this
trend is particularly obvious in
pet stores»
food and treat aisles, and for good reason.
«It's the social
trends of today that are fueling the growth of this category,» says Brad Gruber, president and chief operating officer of Health Extension
Pet Care, a producer of holistic dog and cat
food based in Deer Park, N.Y. «With lifestyles changing and
pets being treated like family, consumers want
foods that are superior to their own and they are comfortable splurging on their
pet's
food, being the valued member of the family that they are.»
Besides the humanization
trend,
pet specialty retailers may want to note the growing interest in feeding raw
food, says Carol Gailen, co-owner of The Original mine
Pet Platter in Chicago.
Freeze - dried and dehydrated dog
foods and treats offer many advantages to
pet specialty retailers, enabling them to build inventories that are closely aligned with some of today's most dominant
trends — namely the growing interest in raw diets and the inclination of dog owners to take their furry buddies with them everywhere they go.
Digestive health Probiotics are another on -
trend ingredient, driven by the humanization of
pets and the demand for
pet foods that mirror the benefits of
food for humans.
Many Millennial human
food trends have even worked their way into the
pet food industry.
In today's
pet food market, where manufacturers often thrive or fail based on their ability to stay on the cutting - edge of the latest nutritional
trends, Fromm Family Foods is proving that deep roots can provide the best foundation for innovation.
According to Gruber, this
trend is being driven by Baby Boomers, but Millennials are also interested in natural
pet foods, even if they are on limited budgets.
«As the retail and consumer interest in this category has grown, a significant number of
pet food brands have entered the market with freeze - dried and dehydrated products of various sorts, creating the current growth
trends and influx of such products into the marketplace.»
It's not known when exactly the grain - free
pet food craze began, but like many
pet trends that mimic human health
food trends, the rise of grain - free kibble seems to be mirroring the spike in grain - and gluten - free products for people.
In fact, services outpaced red - hot product
trends such as grain - free
food and treats, natural products, raw diets and nutritional supplements when it came to areas where
pet specialty retailers were particularly optimistic about potential growth.
When analyzing these pricing
trends, Maria Lange, senior product manager for GfK, cautions that the relative size of each
pet food category must be taken into account.
We now understand the culprit of this unfortunate
trend is the proliferation of low meat protein, high - carb and high - glycemic «cost - optimized»
foods being fed to our nation's
pets — and marketed as super-premium.
To Cody James, regional sales representative for KLN Family Brands, manufacturers of Tuffy's
Pet Foods, the key
trends in
pet nutrition right now are raw, freeze - dried and high meat content formulas in dry
foods.