com, discusses the company's newest innovation, SafetyGlo leashes and collars, as well as the success of
the pet safety category in general.
Sarnowski:
The pet safety category, as with the industry as a whole, is growing at a significant pace.
Not exact matches
Beyond organic, natural and minimally processed ingredients,
pet owners are also placing a premium on product
safety in terms of sourcing in this
category.
Erica Goode, feeding and water product manager for Petmate, says the
category is growing as
pet owners increasingly seek products that address some of their most pressing needs when it comes to providing water and food for their animals —
safety, cleanliness and timeliness.
«The latest trends in the
pet carrier
category are
safety and functionality first, then followed by design, style and color trends,» says Neil Werde, managing director of canine development at Worldwise.
Bruce Flantzer, senior vice president of sales for MiracleCorp Products, makers of Stewart brand
pet food, says perceptions about
safety still plague the
category.
Category: Canine Wellness and Medicine,
Pet Wellness Tags: August 2017, July 2017, June 2017,
pet heat stroke,
pets in cars, Summer
Pet Safety
Category: Canine Wellness and Medicine, Community Involvement, Feline Wellness and Medicine, Health Maintenance,
Pet Wellness Tags: American Red Cross, ASPCA Animal Poison Control Center, August 2015, August 2017, dog swim, dogs in cars, HomeAgain, hot pavement paws, July 2015, July 2016, July 2017, June 2016, June 2017, May 2015, National
Pet Preparedness Month,
pet first aid,
pet microchip,
pet paw pads, summer heat
safety
All our programming falls under one of four
categories: Education (teaching
pet safety to young kids), Outreach (providing dog food to people that can't afford to buy any), Rescue (providing care and eventual forever homes for homeless dogs), or Operational (Administrative and «behind the scenes» stuff to keep us running)
«This year we will be adding some digital media content in - store — where we will address
categories like
pet safety, travel, supplements and more,» he added.
While effectiveness may rank high among consumer concerns about products in this
category, a growing number of
pet parents rate product
safety as just as important.
Category:
Pet Wellness Tags: AAHA Petsmatter Blog, Dr. Marty Becker, Firework
Safety, Home Again Microchips, July Fourth,
pet anxiety,
Pet Safety,
pets firework fear, Thunder Shirts
PB: Product quality and
safety is a critical topic in the
pet food
category.
Industry experts say that an expanding influx of natural products is improving quality,
safety and aesthetics in the
pet furniture
category.
Matuszak: It is a fairly large market for
pet ice melts, but I think as
pet owners become more aware of ice melt and more dedicated to their
pet's
safety, you're going to see the
category continue to grow.
Safety First Like most
pet categories, the
pet mess
category has been affected by the eco-friendly trend.
With
safety being a top concern for
pet owners across many top - selling
pet product
categories including toys, more seek toys that combine eco-friendly with functionality, innovation and design appeal, says Will Chen, founder and CEO of P.L.A.Y. (
Pet Lifestyle And You).
In the leash
category,
pet owners are seeking a combination of functionality, fun and
safety, reports John Hatcher, president of EzyDog.
Underwood: With over 50 million
pet owners traveling with their
pets each year, Quaker
Pet Group / Sherpa wants to partner with independent
pet retailers on tremendous growth in the travel and
safety category.
Second, it gives us access in the U.S. to a large and attractive new
category in
safety gates — an area that hosts a tremendous opportunity for growth within the
pet product industry,» stated Steven B. Dunn, chairman and chief executive officer, Munchkin Inc..
The first step retailers can take in managing the summer
safety category is anticipating the unique challenges
pets will face during summertime.
Quality and
safety remain deciding factors for many
pet owners and have helped the
category to sustain its high level of growth.
While it is well positioned for explosive growth, the raw
pet food
category will require manufacturers and retailers to be diligent about
safety to realize its full potential.