83 % of baby boomers and 82 % of greatest / silent generations reported more personal experience with mental health improvements from
pets than millennials (62 %) and generation X (72 %)
Not exact matches
Millennials are aging into this group and getting more
pets than previous generations.
Millennials were also twice as likely
than Baby Boomers to buy clothing for their
pets, a phenomenon Richter chalks up to the prevalence of social media.
Millennials cater more
than other groups to their
pets» comfort, and spend more money on non-essential
pet items.
Student loan repayment assistance plans are more attractive to indebted
Millennials than gym benefits, game rooms,
pet sitting, and all the other new perks offered these days.
Stores can benefit from research about
Millennial pet owners, but you'll need more
than data to better understand their shopping habits.
Some of the key findings of The Millennialization of the
Pet Industry — Retail's Opportunity to Reach the
Pet - Obsessed Report include: Lots of Love • Most
Millennial pet owners (65 percent) say it would be more stressful to be separated from their
pet for a week
than their cell phone.
Not surprisingly,
Millennials uses social media more
than any other generation, but they use
pet product company websites less
than any other group.
GfK MRI's research shows that Hispanic
Millennial Pet Pamperers are more likely
than the average
pet owner to: • Be highly social shoppers.
The prevalence of this trend among
Millennial consumers, in particular, could be problematic for
pet stores this holiday season, considering that PwC's study indicates this demographic is expected to spend 30 percent more
than the average
pet owner on gifts for their companion animals.
Millennial pet owners are much more likely
than other demographics to be tethered to their smartphones to compare offers, prices and products and to use mobile apps to get additional information at the point of sale.
According to the survey, which broke populations into age groups, those in the Gen X and Gen Y (or
Millennial) groups tend to pamper and spend more on their
pets than their parents and grandparents in the Boomer generation — the age group that started the humanization and indulging of
pets.
With
Millennials this tends to be the norm, as rentals tend to impose weight limits on
pets, moving frequently is easier with a smaller
pet, and smaller
pets simply cost less
than larger
pets.
Discerning
pet parents and
millennials are more aware of product ingredients and benefits
than previous generations.
«
Millennials may be the largest generation segment of
pet owners in general, but they also account for more
than half of reptile, small animal and saltwater fish owners,» said Vetere.
However, ownership numbers might improve, Puro says, as
millennials create new households and baby boomers keep their
pets longer
than aging adults once did.
What's more, given the fact that
Millennials are more
than likely to broadcast their experiences on the internet through social media and websites like Yelp, their distaste for a particular business is almost certain to be shared with friends, family and the rest of the community of
pet owners that makes up your customer base.
25 % of
millennials always talk to their veterinarians about the health benefits of
pet ownership, more
than generation X (16 %), baby boomers (6 %), or greatest / silent generation (4 %)
Nearly 2 in 3 (63 percent)
millennial pet owners believe they know more about cats and / or dogs
than pet store employees do.
The generation of
millennials, in particular, is focusing on their
pets much more
than other generations.
Led by
Millennials and Baby Boomers, who have the highest rates of
pet ownership, there are more households with
pets than households with kids.
For example, he says, 76 percent of
Millennials say they are more willing to make impulse pampering purchases for their
pets than for themselves, while only 50 percent of Baby Boomers say the same.
Hoffman adds that many
pet owners, particularly
Millennials, are willing to pay more for attractive products that suit their taste, rather
than those that get the job done but lack visual appeal.
The firm noted four reasons why the growth will likely continue: an increase in the number of households with more
than one
pet, aging baby boomers getting
pets, an increasing number of Hispanics and multicultural households getting
pets, and
Millennials seeing having a
pet as «a good way to get ready to have a family,» according to the report.
For example, in his session on
Pet Product Market Drivers, Packaged Facts» David Sprinkle noted that
pet ownership rates among
Millennials — and Generation X — are even higher
than those among Baby Boomers — good news indeed.