For example, companies may soon be able to use SeedInvest's social media tools to push
information about their company and their offering to all of their Twitter, LinkedIn and Facebook followers (i.e. asking for money from your friends at scale without awkward
phone conversions.)
When inserting an email newsletter ad, the ad should link to a landing page that offers visitors the chance to download something of value (e.g., a white paper) in exchange for providing some basic contact
information (typically name and email address with
phone number optional - remember to keep the form short to maximize
conversion rate).