Tip: If you import your Google ad campaigns into Bing, like many advertisers do, be aware that your broad match negative keywords will be converted to
phrase match negatives by Bing.
Not exact matches
It shows broad,
phrase, and exact
matches as well as broad modifier and
negative matches (which we'll talk about more below).
However, when you use
Phrase match, you need to make sure you include
negative keywords.
One important difference between Bing and AdWords — which Bing's help article on
negatives subtly glosses over — is that advertisers can only designate
phrase and exact
match negative keywords for Bing and Yahoo searches.
The default add is add as broad
match but from the dropdown menu you can choose to add a
phrase or exact
match, or a
negative match, which google will trim down to the suggested
negative for you.
This is why when working with a
phrase match list of keywords you still need to construct a fairly extensive
negative keyword list.
The default add is add as broad
match but from the dropdown menu you can choose to add a
phrase or exact
match, or a
negative match, which google will trim down to the suggested
negative for you.: Dave, the
negative option no longer exists in any account I checked this morning.
On the ad group level, add
negative phrase and exact
matches (embedded) as required, to avoid broad
matches to trigger where there is an exact
match in another ad group.
For example one of my clients sells pirate hats like you would wear to a costume party, so we could try a
phrase match for «pirate costume hat» and add the
negative keyword - Pittsburgh so that people looking for a Pirates baseball cap would not see my clients» ad.
As for having too many keywords, a couple other suggestions for refinement include narrowing your
match type from broad to «
phrase» or [exact]
matching and adding
negative keywords where appropriate.
Included within this teacher PPT are 27 starters to revise high frequency vocabulary, grammar and essential exam topics ⁃ 2 false friend activities ⁃ Opposites
match up ⁃ Gap fill - nouns in German ⁃ Dominoes - adjectives ⁃
Match up -
negative expressions ⁃ Categorisation of irregular verbs in 6 tenses ⁃ Unscramble letters - reflexive verbs ⁃ Reading comprehension - leisure ⁃ Gap fill - possessive pronouns ⁃ Writing - house and home ⁃ Writing - free time ⁃ Categorisation - adjectives to describe personality ⁃ Town or countryside - arguments for and against ⁃ Ideal town conditional writing frame ⁃ Sentence
match - directions ⁃ Reading comprehension - school timetable ⁃ Crossword - higher numbers ⁃ Writing / speaking - common questions with numbers ⁃ Writing - times ⁃ Word search - time
phrases ⁃
Match up - question words ⁃ Word unscramble - restaurant vocabulary ⁃ Common questions ⁃ Opinion adjectives - fill in the missing vowels ⁃ Opinions - past, present or future?
A
matching noun to verb starter; a
phrase matching exercise using various combinations of il faut / on doit and
negatives; writing the opposites of the rules for an ideal school; writing extended sentences with reasons justifying opinion on school rules.