The fastest way to get more Kindle Sales, for me, was to educate existing customers about the fact, that they don't need
a physical kindle device to read Kindle books.
Not exact matches
As a result, Amazon would seem to have less room for error than Apple, and while it has plenty of high - margin products to sell in the form of accessories, the rumored mix of Kindle
devices and
physical books doesn't seem incredibly enticing, especially when prices for
Kindles are so low (that's the stuff you don't mind buying online) and only going lower.
They are not, and do not feel, locked in to a
physical device since when they get a new
device they can download the
kindle app and be up and running in a minute
Amazon Source offers two different packages for
physical retailers: a «general retail program» aimed at consumer electronics shops (i.e. markets more interested in hardware than software) that offers Kindle
devices at a 9 % discount from their suggested retail price and accessories at a 35 % discount, and a «bookseller program», which only offers a 6 % discount on the price of hardware but keeps the 35 % discount on accessories and adds 10 % commission on every e-book bought by customers from
Kindles bought at the bookseller's shop.