For these and other reasons, knowledge today must be digital since there is no other way for information to quickly spread out to meet these needs if it is confined to
a physical means of distribution.
Because of its early history of identification with voice and picture formats, the broadcast style of electronics, particularly television, with its concern for telling images, will enlarge its domination of all communication content, whatever
the physical means of distribution.
Not exact matches
The
distribution of these shares was made in book - entry form, which
means that no
physical stock certificates were issued.
But for a huge media conglomerate like Disney, even that kind
of success isn't enough, especially when Disney knew that a licensing model would
mean higher margins and less risk than running an internally - funded effort that shoulders responsibility for marketing,
distribution, toy production,
physical inventory, and a 300 - person game development studio.
As sales channels evolve and digital sales (as opposed to sales
of physical books via online channels) become more robust, a publisher will still have the upper hand over individual authors for the same reasons, because direct access to
distribution doesn't
mean equal (or profitable) access, and the long tail favors scale.
As the Defendant publishers and their
physical book
distribution systems get smaller and less profitable, competitors like Barnes & Noble teeter on the Borders
of financial failure, and Apple becomes bored with an iBookstore whose marketplace it can not control by illegal
means, Amazon's share
of the total book trades market only grows, and grows, and grows.
There used to be a stigma to self - publishing; it was synonymous with vanity publishing, which
meant that authors would spend several thousand dollars in exchange for inventory and the possibility
of physical distribution.
«By drastically reducing the
physical expenses and economic risks that have traditionally been borne by publishers, electronic
distribution will change the entire dynamic
of what «publishing»
means in the new millennium.
Also, this trend
of mixing online sales with
physical locations
means retailers can use their stores as warehouse and
distribution centers.