If
you pick the wrong keywords you can quickly exhaust your budget and your campaign will have very poor returns.
These people know the basics and at the same time they make very basic mistakes like
pick wrong keywords, have no idea of landing page is, get involved with companies that offer Google ranking in 24 hours, etc..
Not exact matches
Hey Michael — if changing
keywords hasn't had any effect, chances are that you're
picking the
wrong ones.
If you
pick and choose the right
keywords and information from the advertisement that the employer has posted, you can never go
wrong in your cover letter writing efforts.