Not exact matches
So before sending a release, make sure its
headline contains a stat, fact or compelling
piece of information that's new or revelatory, and that your first sentence has the power to sell your
story.
You rush to your inbox, scan every
headline, pull out two or three you think would make great
stories and begin writing a timely, fresh
piece that will resonate with your target audience and capitalize on trending topics.
Heres a
headline for you - CNN decides to stop promoting mindless religious oriented fluff
pieces in their key news
stories, and instead reports on things that actually matter in the world.
Also in that Yahoo
piece, note the (eternal) bias of the digital enthusiast for social media: the President cited letters, emails and phone calls alongside the tweets, but the reporter (and the
headline writer) focused on the Twitter angle in the
story.
covering the
story had this
headline: «Up to 7 years of hormone therapy is safe for postmenopausal women, new data show,» and inside the
piece, it went on to explain:
Jeff Nicols» follow - up to his debut feature Shotgun
Stories is a powerful
piece of metaphorical storytelling
headlined by an incredible performance by Michael Shannon.
The
story seems as if it could have been credibly lifted from recent
headlines, the action
pieces are intense, the direction and cinematography are deft and workmanlike, and the film's editing and score work to keep the tension high right through to the end.
The people at Upworthy, the website that reframes news
stories to help them go viral, writes twenty - five
headlines for each
piece of content.
The New Yorker's «front
story»
headlines feel mimics the layout of a newspaper or magazine
piece, and lets the world know that the written product is your most prized passion.