In fact, the executive resume may well be one of the last
pieces of marketing content they see, following the LinkedIn profile, FaceBook, Twitter, and whatever else they turn up in a Google search of your name.
Grab the nearest
piece of marketing content — your last email campaign sent is a great place to start.
It can be hard to accept, but not
every piece of marketing content you publish can be expected to deliver leads — let alone clients.
Not exact matches
As with any other
piece of marketing, the number one step should be to carry out
market research, yet far too many
content marketers jump right in, thinking they know what their audience wants.
Like any
piece of content, your app needs to be thoroughly
marketed in order to make the type
of splash you're hoping for.
Online ads should be an extension
of your overall
content marketing strategy, perhaps supplying an important or surprising
piece of the story you are trying to tell.
In an effort to explain what steps are required to publish a
piece of visual
content that engages your target
market, my company teamed up with HubSpot to create this infographic.
These are really important
pieces of content when it comes to establishing your validity in the
market, yet they aren't the type
of posts that typically get a lot
of attention.
If you're struggling to keep up with your
content obligations and not sure the various
pieces of your
content marketing strategy are really working together, check this out and keep it handy.
Business decision makers, on the other hand, typically consume about 12
pieces of content throughout the purchase process, and they're more receptive to tried - and - true
marketing channels, such as email, phone calls and physical mail.
But for those that do, no
piece of marketing, however sleek its design, how pleasant its smiling faces, how compelling its
content, can counteract a bad experience.
Slow pitches like these might involve a couple steps through the
marketing funnel or perhaps a
piece of long - form
content with a variety
of ways for the reader to act.
«The biggest thing,» Sanwal said, «is, no matter what type
of content you put out — longer - form or more snackable
pieces — is to figure out what's trending and interesting to the
market and apply their data to create something interesting.»
However, the most crucial step is deciding how you incorporate these valuable
pieces of content into your overall
content marketing strategy.
This key
piece of information helps you better understand which
of your
content pieces are hitting the right mark, and where you need to focus your
content optimization efforts in order to increase your
content marketing success.
Beginning a video
marketing campaign can be daunting, in this webinar we will discuss what to expect when hiring a video production company, where to look for inspiration within your business, and how to leverage one video shoot into multiple
pieces of content.
Every
piece of content marketing you make reflects your brand story.
Calls to action: This helps you ensure that every
piece of content you create is driving your business closer to its
marketing goals.
Is your brand or organization looking to partner with a digital
marketing thought leader or include them in one
of your organization's upcoming publications or
content pieces?
In SaaS 1.0, a tremendous amount
of money is spent on sales and
marketing to take the potential buyer on a journey where they have to provide their name and email to download an ebook, watch a video, or get a
piece of content.
One
piece of our overall
content marketing strategy is the use
of information graphics, better known as infographics.
We have developed a system to that works in every
market and for every niche that will help you to not only find great ideas, but to leverage them to create dozens
of pieces of individual
content of every type, enough to power your entire digital and social media platforms, from just ONE big idea.
Rather than developing specific
content,
piece by
piece, contextual insights can become the cornerstone
of what drives
marketing.
In a
content marketing setting, a high - level editorial plan like the one above should be integrated with an actionable
content calendar that details every
piece of content being managed.
Specifically, I like to look for long - form
content around my niche
markets (30 + minute talks, interviews, seminars, etc...) which cover lots
of angles lightly — often there are nuggets for spin - off or elaboration that can make great
content pieces
For example, let's say you write a social media
marketing guide and are successful in driving lots
of traffic to that
piece of content.
Then, when their
marketing team is ready to take action on a
piece of content or campaign, they add it to their Editorial Calendar project.
If you make revenue from affiliate
marketing, you'll want to make sure you list out all
of the affiliate products that are related to each
piece of content.
But supporting millions
of readers and thousands
of pieces of monthly
content comes neither cheaply nor easily: in an SXSW Panel on social media
marketing yesterday, site founder Markos Moulitsas mentioned that Daily Kos has nine full - time staff, assisted by contractors as needed.
All factors are evaluated in the context
of the purpose,
content, and organization
of the
piece, including consistency between design, purpose, and effectiveness
of marketing message.
I don't really do a lot
of affiliate
marketing anymore... but it's good to see that there's still some value in the old
pieces of content.
The book you have now (that isn't
marketed well) is a
piece of content that will foster
marketing for your next book.
Yes, books are the ultimate
piece of content marketing, since before anyone even thought to call them that.
More than any one
piece of advice,
marketing in the self - publishing world is about trial and error, being willing to put in the work, and consistently giving the audience you do have
content and reason to keep an eye on you (for future sales).
Joe Pulizzi, king
of content marketing, shares some tips around Slideshare and Podcasting, which are great ways to produce additional
content using
pieces you already have access to — like articles you've written and your book.
Building a platform is one
of the most important
pieces of the book
marketing puzzle, but the act
of transforming blog
content into a book requires careful thought and planning in order to best leverage your loyal audience.
As a thought experiment, let's say I wanted to set up a recurring monthly fee for book
marketing, $ 79 a month = -100 new followers a month -5 new reviews a month -3 new interviews or media features -2 new
pieces of original
content for your own blog
With eBooks we'll see the same trend — everyone producing any form
of mixed media
content will claim they are making eBooks and attempt to steal a
piece of the eBook
market.
«We are thrilled to bring one
of our most expansive ONE
PIECE games to the PC and a whole new generation
of consoles,» said Dennis Lee, Director
of Brand
Marketing at BANDAI NAMCO Entertainment America Inc. «ONE
PIECE: Unlimited World Red Deluxe Edition offers a treasure trove
of content for gamers looking for an exhilarating action - adventure game.».
C5: What
piece of advice would you give someone interested in getting into
content marketing and brand storytelling?
Every
piece of content marketing you make reflects your brand story.
What was worse, it was clearly a barely disguised
piece of advertorial located opposite a full - page Tolley advertisement to promote what we described as «client
marketing», that being
content written by us, purporting to come from professional firms and publications branded with firms» names and logos.
Marketing automation was another key takeaway, and he suggested using it at least when people download a
piece of content from your site to automate keeping in touch with them and turning them into a more serious lead.
Litera Microsystems has committed to utilizing a bona fide journalist for most
of the
content so there will be both consistency
of content and to insure that the digital version does not become a
marketing piece.
The
marketing team also provides year end analytics reports with examples
of successful
pieces of content and top campaigns to show what digital communications can do for lawyers.
I'm a big believer in
content marketing, and as one
of those
pieces of content marketing, a big believer in video
content being an important part
of your
marketing strategy.
Ebooks are a flexible, customizable
piece of content marketing that provide prospects with valuable tools while showcasing a lawyer's knowledge, enhancing the chance that users will keep them in mind when they are ready to call for legal counsel.
Jaffe's team
of creative and
content strategists work with you to get all the
pieces in place for a quality
content marketing program.
A big
piece of our go to
market strategy from day one and continues to be is our
content.
But that might soon change, as the three - year - old UltraViolet initiative is finally coming to
market with a product that will let users purchase a
piece of content and watch it across a number
of devices, and even online video services.