The Democratic Congressional Campaign Committee
placed field organizers in Issa's district nearly a near ago, and opened an Orange County office last year aimed at flipping the Issa and Royce seats to Democrats.
Speaking with reporters at a lunch event organized by New Organizing Institute, Hoover explained — as has been previously reported but not quite put in such clear terms — that Dashboard was meant to be a
place for
field organizers to identify people who might be persuaded to take action offline as well as online.