Writing from a business - school perspective, C&H provide compelling analogies from the world of commerce and industry, the most vivid being SONY's development of the tinny
pocket transistor radio, sold to an under - served teen - age market.
When Sony introduced
its pocket transistor radio, the corporation tried to get the appliance stores to carry its products, too.
Clay Christiansen's comparison of virtual education today to
the pocket transistor radio of the 1950s seemed entirely apt.
By the 1970s and 1980s, Japan extended its domination to the global electronics industry as it manufactured the majority of the world's consumer electronics products and introduced innovative and revolutionary new products such as
the pocket transistor radio, the VHS recorder and the Sony Walkman, which created a consumer love affair that was similar to the Apple iPod and iPhone craze of recent years.
Her judgments resemble those offered by buggy whip makers — «Get a Horse» — when cars first arrived or RCA Victor's evaluation of early
pocket transistor radios.
Not exact matches
Meanwhile, the
transistor got its start in small, low - power devices such as hearing aids and the staticy - sounding
pocket radios sold by Sony starting in the 1950s.
When RCA sneered at
transistor radios, Sony captured the audio market by first putting out tinny
pocket transistors for teenagers, then expanded its base with steady technological improvement.
For example, when Sony introduced its first
transistor pocket radios, it sold them to teenagers who had nothing at all, rather than adults who already owned RCA's tabletop
radios.
Pocketing the revenue, SONY acquired the capital needed to upgrade its
transistors to the point where it completely destroyed the market for cumbersome, vacuum - tube, console
radio and TV sets.