To
your point about ebook prices, I have to say, I won't pay a lot, regardless of the hype.
Not exact matches
I may very well write another
ebook with a lower
price point about specific topics.
That's a good
point about YA and their typical hardcover releases affecting
ebook prices.
We also discussed
ebook pricing and the $ 2.99
price point (and J.A. Konrath) that I blogged
about last month.
Publishers are seeing squeezed profit margins and they are clearly on notice
about how third parties such as Amazon are controlling the perception of what
pricing should be for
eBooks (with their $ 9.99
price point or lower).
As the owner of an
ebook and ereader blog that is heavily invested in research into the tablet industry, I would advise windows tablet purchasers to wait
about a year before buying to give software developers and microsoft the chance to work the bugs out as well as the
price to come down to the
point it appeals to mainstream consumers rather than early adopters.
Including this whole piece of work, which as many folks including you have observed, is
about far deeper, longer range issues than tomorrow's
ebook price points.
1) Produce lots of titles to increase name recognition and sales overall; 2) Lower your
price point and the readers will follow; 3) Don't worry
about pricing, just focus on great writing; 4) Be a guest blogger, have your own blog, tweet, join forums, talk to readers, get reviews; 5) Use your
ebook as a promotional piece to sell classes, services, and other products; 6) There is no magic bullet, just keep doing everything and eventually you'll break through.
Again, note that I'm not mad
about the
ebook pricing dispute, and did not take sides at any
point.
I also don't know if you've been following my
point about a single source controlling
pricing now (Amazon) vs six publishers and two major retailers interacting (the big six plus Apple and Amazon), but I can't help believing that leaving the entire process of
ebook pricing and market setting in the hands of single source is less desirable than allowing all the market players to interact.
I just bought a hardcover of Stephen Pinker's latest book because it was
about the same
price as an
ebook; I would have bought through Kobo if Kobo offered the right
price point (they didn't, but Indigo sure did).
When you read blog posts and articles
about people calling for lower
eBook prices, remember that this is not a call to a universal 99 cents
price point, but a wake - up call for the fat cats in the NY publishing houses, who still believe that having an illiterate like Snooki «write» a book is a better idea than giving an actual writer a chance.
When Apple allegedly approached the publishers
about switching to an agency model in order to prevent Amazon from selling
ebooks at what was often below cost in order to encourage the sale of Kindle readers, Amazon lost the option to sell
ebooks at its previously advertised $ 9.99
price point.
The other great thing
about ebooks is that you can test your
price points.
So, reality check one: The whole «
eBook» thing is not just
about the
price -
point that publishers want to charge for books.
In a post the other day
about bargain
prices for a couple of Elizabeth Peters
ebooks in the Kindle Store, I made the
point that readers may actually be able to influence publisher
pricing behavior when we jump on bargain
prices like those mentioned in the post, even while the Kindle bestseller list shows some signs that Kindle owners are accepting agency - model
pricing:
Aaron, You're right
about the income, depending on the
price of the
ebook and what p - book you're comparing it to... but the
point I was trying to make wasn't
about what authors can earn, but
about the promotional advantage lower -
priced ebooks have, given
ebook enthusiasts» strong feelings
about how
ebooks should be
priced.
In my earlier post
about ebook pricing, I
pointed to a study that suggested the optimal range for
pricing digital novels is in the $ 2 to $ 6 range.
I see
about 10:1 sales of
ebooks to paperback, and I don't do ANY reformatting or cover changes... Whatever else you want to say, Amazon has given us a world of new authors to try, and I'm staying under the $ 5
price point to hopefully entice more buyers to try my books.
Ok, from what I can see with
ebooks, the
price point they make such a big deal
about is almost irrelevant because you have no «replacement cost.»
The
point about the low
price of
ebooks for the Kindle is an important one; publishers and Amazon have tussled over how much those books should cost.
Point One: The complaint reads: «The fact that Apple brokered the simultaneous switch to the Agency model, and the Publisher Defendants agreed to standardize higher
eBook prices, is amply demonstrated by a January 2010 interview in which Apple CEO Steve Jobs told Walt Mossberg of the Wall Street Journal that Amazon's $ 9.99
pricing for
eBooks was
about to end:
Publishers earn a MUCH higher percentage of the cover
price on
ebooks than they do on print — they are significantly more profitable, as Penguin (for example)
pointed out in their stockholder report
about a year ago.
The collusion and
price - fixing case in 2010 was so much
about the $ 9.99
price point, that when Publishers Weekly wrote an
ebook about the trial, they entitled the book THE BATTLE OF $ 9.99.
Apart from the publicly available data
about the lower end of
eBook price points capturing reader's attention, the latest data analysis from the German website, die Self - Publisher - Bibel, suggests that between $ 0 and $ 2 is not necessarily the sweetest spot in terms of revenue in several markets that readers chase after.
I've written
about this more here, but the
point is that publishers» adoption of agency
pricing happened as the
ebook market was taking off, and was in response to those market changes.