The point of a press release is to provide journalists with a very simple, high - level story that peaks their interest and makes them want to call you for more information.
If the art object is a form of communication, then what the hell is
the point of a press release anyway?
If I am so off the mark, what was
the point of the press release?
The point of a press release for real estate investors is to get your business's name out there to as many people as possible.
Not exact matches
In the
press release for the Oxford study, one
of its researchers, Allison Stewart, makes an interesting
point: «Unlike other major programmes such as bridges, airports, IT or engineering works, the Games are always a unique undertaking to that city.
The cable companies are almost gleeful in
pointing out the advantages their service will have, with the
press release asking viewers if they're tired «
of endless scrolling» or «outdated series» — clear digs at Netflix.
A new infographic from Skadeedle / Vertical Response pulls together some
of the things that PR pros should absolutely include as part
of their
press releases (a catchy headline, for example), and some
of the things they should avoid at all costs (like exclamation
points!).
When doing away with these recommendations, the DOL issued a brief
press release in which it affirmed the informal nature
of the recommendations and
pointed out that enforcement
of all relevant laws, including those under the FLSA, will not change.
And Turner's final
point there is one
of the biggest things you must do as a PR professional when writing a social media
press release -; engage.
«The findings showed no mineralogical evidence for abundant liquid water or its by - products, thus
pointing to mechanisms other than the flow
of water — such as the freeze and thaw
of carbon dioxide frost — as being the major drivers
of recent gully evolution,» the team explained in the
press release.
«At this
point, I am very confident that we now clearly understand and have our hands placed securely on the practical levers that we believe will enable us to continue to drive double - digit rates
of unit and revenue growth for some time,» said Chip Perry, TrueCar's president and CEO, in a
press release on Thursday.
In a
press release by PETA, the animal rights group noted that in discussions with Tesla, PETA
pointed out the possibility for the electric car company to reduce its carbon footprint through the usage
of vegan leather.
New York City - based STORY uses a novel retail model «that takes the
point of view
of a magazine, changes like a gallery, and sells things like a store,» according to a
press release.
A
press release should always prioritize the news angle — the main
point of a PR after all is to tell the
press about an achievement they should take note
of.
«In a crude and offensive way
of trying to make a
point that their vodka is high quality and inexpensive, the billboards evoke a Jewish holiday to imply something that is cheap and
of lesser value when compared to the higher value
of a Christian holiday,» said Ron Meier, the ADL's New York Regional Director, in a
press release.
U.S. violations
of international law, failure to curb covert activities, refusal on «national security grounds» to
release key evidence in the Iran - Contra and related trials, cooperation with drug runners in pursuit
of illegal foreign policy objectives, and an obedient
press all
point dangerously towards a national security state.
For readers who are not very knowledgeable about entrepreneurship, I should first
point out that a Business Plan is Phase One
of Starting a Business, Phase Two is Sending
Press Releases to the Media, and Phase Three is Declaring Bankruptcy, but more about those important stages in another article.
As part
of the deal, Ballast
Point — which sold to Constellation for $ 1 billion last November — will become the «official craft beer sponsor
of Barclays Center,» and receive its own branded bar on the main concourse, the company said via a
press release.
In a
press release, Patrick Finnegan, vice president
of Disney California Adventure and Downtown Disney, said: «Our guests are constantly asking for new and innovative dining experiences, and Ballast
Point's selection
of award - winning beers, locally inspired cuisine and friendly atmosphere make them a perfect fit.»
Here's what the Big East
press release had to say about Marquette's Meghan Niemann: «Averaged 2.93
points, 1.86 kills, 1.43 blocks in a 1 - 1 weekend that included a three - set sweep
of Providence and a four - set loss to Creighton.
Promotion: From talking
points to
press releases, the toolkit has all the resources you will need to communicate the importance
of school breakfast to all stakeholders — including journalists;
Baby Milk Action
press release 9 April 2013 Campaigners are
pointing to new aggressive baby milk marketing practices in the UK as a sign
of increased competition with Nestlé entering the UK market, where Danone is currently the largest company.
Indeed, «banning the bags» has increasingly become a
point of pride, with hospitals issuing
press releases when they opt not to gift free formula.
Another pro that parents have
pointed out that they very much enjoyed was the ease
of how the stroller folded; just
press the
release button and lightly pull.
An interesting
point was raised in a recent meeting I had for the need for both protest groups and concerned citizens such as ourselves be prepared at future demonstrations
of this magnitude for both the police spin and that parts
of the media who will just pick up police
press releases as undisputed fact.
See the
release of its report, Union Strong, as well as the accompanying
press release, Unions and Independent Democratic Conference members stand together against national right - to - work legislation and
release four -
point protection plan for New York State workers.
From The Politicker: Councilman Dan Halloran, running for congress in a Democratic district that he hopes will become competitive with the help
of northeastern Queens» various Jewish constituencies, is back from last week's trip to Israel and
pointed to his «eye - opening experience» and the support he received there in a
press release sent out this morning.
Paladino's lawyers also
pointed out that the board issued
press releases regarding the status
of contract negotiations with the Buffalo Teachers Federation, which remain on the board's website, in an attempt to contradict the assertion by Nevergold that all closed - door discussions regarding the teachers contract were barred from disclosure.
The Murdoch
press empire decided to rain on the Scottish Labour leadership parade on Saturday by
releasing a YouGov poll in The Sun and The Times showing the party is 20
points behind the SNP in voting intentions for next Westminster's election — an outcome that could see it lose the vast bulk
of its Commons seats.
«Once again, the flyers and robo calls will
point out the issues the Senators have failed to deliver on, including increasing the state's unemployment benefit, failing to stand up to the Governor when he shut down hundreds
of construction jobs, and a failure to reform our broken economic development system,» the group said in a
press release out this morning.
When
pressed for specifics, a spokesperson for Stringer
pointed to wasted funds on technology initiatives, failure to detect collusion to drive up prices by food suppliers, late
release of 70 % pre-kindergarten contract information prior to the 2014 school year, and overpaying on custodial supplies, which Stringer has
pointed out over the last three - plus years since he took office as Comptroller and de Blasio became Mayor.
The Campaign Finance Board declined to comment on the legality
of the practice, but
pointed to a
press release from last month announcing penalties for Ms. Cumbo, now a councilwoman, and Councilman Mark Levine — penalties that resulted from the Advance Group failing to disentangle the operation
of their council campaigns from the supposedly independent operations that NYCLASS paid the Advance Group to do on behalf
of the two candidates.
Mr. Losquadro, who holds an 830 vote lead with just 1,000 absentee ballots still to be counted, said in a
press release Sunday that he believes Mr. Alessi has «no real chance
of winning» at this
point.
On the same day in which the campaign
of Steve Levy, the Democrat turned Republican gubernatorial hopeful, sent out a
press release reminding everyone
of how his rival Rick Lazio upset women voters in 2000 with an ill - fated debate stunt, the Daily Politics got its hands on a photo
of Levy
pointing a fake gun at a woman's face.
«In the wake
of Japan's crisis, our country's nuclear facilities should be bolstering their safety measures, yet Indian
Point is looking to weaken its precautionary measures,» Schneiderman said in a
press release.
The agreement announced via
press released did not include any announcement on extending mayoral control
of New York City schools, which has been a major sticking
point for
The Siena Poll
press release states: [«With the support
of more than one - quarter
of Democrats, Quinn has a significant nine -
point lead over Weiner, her closest competitor.»]
In addition to
pointing out that the information from the executive board meeting already was public, Paladino and his attorneys also accused other board members
of routinely holding improper executive sessions and
releasing confidential information when they launched a
press campaign publicizing the district's bargaining positions during teacher contract negotiations.
And in a June 18
press release, ESPA
pointed to a new letter
of support for GENDA that New York City Police Commissioner Raymond W. Kelly sent to the State Senate leadership.
UPDATED, 4:54 p.m., Mar. 29: The Building and Construction Trades Council, a union that represents construction workers, has ended its negotiations for a labor agreement with the developers
of City
Point, the 1.8 million - square - foot residential and commercial development in Downtown Brooklyn, according to a
press release from the developers.
Curiously they did not express the same view in their
press release highlighting my survey
of marginal seats in March, which showed a number
of potential SNP gains from the Lib Dems, or when they welcomed my «super poll» at the end
of last year which gave the SNP a 6 -
point lead over Labour.
In a
press release copied to Citi News, Alhaji Murtala said the appointment
of Martin Amidu has taken Ghanaians by storm and
pointed to the overwhelming backing the President has received as a sign
of the former Attorney General's suitability for the position.
«It's easy for people who are outside
of the process to
point fingers and write
press releases.
«With three weeks until primary day, Zephyr Teachout has the support
of more than half
of likely Democratic primary voters and a commanding 30 -
point lead,» stated Siena College pollster Steven Greenberg in the
press release announcing the poll.
Representatives from Cuomo's office repeatedly
pointed to
press releases of critical audits by DiNapoli's office as salacious, saying they do not jibe with what is contained in the reports.
This was at a
press conference about providing more free meals to school children during the summer months, on the day after a Wall Street Journal - Marist poll was
released which put him about five
points ahead
of Council Speaker Christine Quinn.
Soon afterward, the European Commission (EC) issued a
press release pointing out that European countries collectively produce proportionally more scientists than the United States, but that scientists constitute a much smaller proportion
of the working population.
The Earth Engine, according to Google's
press release, will allow researchers to study Earth's surface, especially deforestation, by trawling through a database containing trillions
of data
points from satellite images collected over the past 25 years and by viewing results with the Google Earth viewer.
The
point was further emphasized in a
press release put out by Nature Nanotechnology this week: «These findings suggest that direct and indirect effects
of nanoparticles on cells are equally crucial when considering the potential risks
of their use in nanomedicine.»
Despite being trumpeted in certain circles as meaning that there's really nothing to worry about regarding the Greenland ice sheet, the authors made a
point of noting (although not in this
press release) that an additional source
of mass loss needs to be identified in order to reconcile their results with the GRACE data (which do not show a reduction in mass loss for the same period).