The hourglass analogy is very appropriate for the scanning tunneling microscope, where a thin,
pointed tip scans across the surface of a sample without actually touching it.
Use language appropriate to the visitor based on the target audience Heat maps show an F pattern is used when
scanning content, so using bold headings and sub-headings to make it easier to
scan and break up a copy Change paragraphs to bulleted lists Put the main
point first (inverted pyramid) Use personal pronouns Put yourself in the place of the visitor and consider questions the visitor may have, then get to the
point with the answer Add links, if appropriate, to keep the visitor engaged on your site and to keep them from searching elsewhere Name links (and anchor text) in a way that the visitor will know what to expect when they click Find out what keywords visitors are searching for to reach your site and write with these keywords in mind These
tips are a great starting
point for anyone wanting to optimize their website content.
So, preferably pre-emptively — although it will help you relax even if you've gotten to the
point where you're starting to feel brittle and heavy — pick a spot to lie down and
scan your body,
tips of your toes to the top of your head.