Your article brings up some great
points about ebooks in a more global light - how they will impact the environment and how they will get more people to read.
However, LCA was able to make
some points about ebook business models that the task force took seriously.
To
your point about ebook prices, I have to say, I won't pay a lot, regardless of the hype.
In this great article from Derek Murphy, he provides great clarity for sticky
point about ebook formatting that many authors miss.
Great
point about ebook scans!
Not exact matches
I may very well write another
ebook with a lower price
point about specific topics.
I
point you over here, at AuthorEarnings.com, where they're talking
about how there is a strong shift in
ebook purchasing over to indie - published and Amazon - imprint - published
ebooks.
That's a good
point about YA and their typical hardcover releases affecting
ebook prices.
I was
pointing more to all his other caveats
about self - publishing, many of which apply to
ebooks as well as print.
And great
point about the free samples for
ebooks.
My problem with your
point about best - selling
ebooks is that I find it irrelevant.
We also discussed
ebook pricing and the $ 2.99 price
point (and J.A. Konrath) that I blogged
about last month.
We want to send a message
about DRM on
ebooks and
ebook readers that everyone will understand with just four simple
points:
Publishers are seeing squeezed profit margins and they are clearly on notice
about how third parties such as Amazon are controlling the perception of what pricing should be for
eBooks (with their $ 9.99 price
point or lower).
I am deeply concerned
about the fact that many libraries are increasing their collections of
ebooks to the
point where a huge chunk of their collection development purchases are
ebooks.
Most like, you've probably heard them go on at one
point or another
about the importance, power and profit margin of the
eBook.
But... I'd like to use this current crisis and her
point about Kobo shafting small publishers as an excuse to look at what the
ebook market looks like for a self - or small publisher.
As the owner of an
ebook and ereader blog that is heavily invested in research into the tablet industry, I would advise windows tablet purchasers to wait
about a year before buying to give software developers and microsoft the chance to work the bugs out as well as the price to come down to the
point it appeals to mainstream consumers rather than early adopters.
The brief actually went on to discuss a lesser - known
point of the terms brought
about by the DoJ, one which involves the ability of third party companies like Amazon or Barnes and Noble to sell
ebooks through their iPad apps.
One interesting
point that Breinholst made
about the Scandinavian
ebook market is that many digital customers take issue with some of the DRM standards that North American customers are either accustomed to or wholly unaware of.
Including this whole piece of work, which as many folks including you have observed, is
about far deeper, longer range issues than tomorrow's
ebook price
points.
1) Produce lots of titles to increase name recognition and sales overall; 2) Lower your price
point and the readers will follow; 3) Don't worry
about pricing, just focus on great writing; 4) Be a guest blogger, have your own blog, tweet, join forums, talk to readers, get reviews; 5) Use your
ebook as a promotional piece to sell classes, services, and other products; 6) There is no magic bullet, just keep doing everything and eventually you'll break through.
Again, note that I'm not mad
about the
ebook pricing dispute, and did not take sides at any
point.
I also don't know if you've been following my
point about a single source controlling pricing now (Amazon) vs six publishers and two major retailers interacting (the big six plus Apple and Amazon), but I can't help believing that leaving the entire process of
ebook pricing and market setting in the hands of single source is less desirable than allowing all the market players to interact.
I came up with a wonderful overview
about the process of self - publishing, Guy Kawasaki's APE (Author, Publisher, Entrepreneur), Joel Friedlander's excellent exploration of the process from a print designer's perspective, A Self - Publisher's Companion: Expert Advice for Authors Who Want to Publish, and Liz Castro's fabulous introduction to creating
ebooks, EPUB Straight to the
Point.
I just bought a hardcover of Stephen Pinker's latest book because it was
about the same price as an
ebook; I would have bought through Kobo if Kobo offered the right price
point (they didn't, but Indigo sure did).
I can understand JC Hemphill's
point,
about this data being somewhate skewed in favor of indie publishing, because of the emphasis of the genre Mystery / thriller Science Fiction / Fantasy Romance, and of Amazon's
ebook market.
Rather than go on
about how it's essentially another version of Createspace publishing with the convenience of one dashboard for
ebook and paperback books, I'll give you a
point - by -
point comparison of the two platforms.
When you read blog posts and articles
about people calling for lower
eBook prices, remember that this is not a call to a universal 99 cents price
point, but a wake - up call for the fat cats in the NY publishing houses, who still believe that having an illiterate like Snooki «write» a book is a better idea than giving an actual writer a chance.
Sure you can
point traffic to Amazon or wherever, but let's be honest — if you want to sell the most
ebooks, it will happen on Amazon, and everybody and their grandma is Twittering, blogging
about their book.
There there is another, much more important
point to make
about all this:
ebooks are a by - product of a much greater, more important enterprise: the digitisation of paper literature.
The users Quint spoke with were very excited
about the merging of online journals and
ebooks, but the fact that the site couldn't be utilized on a dedicated e-reader without Internet Explorer or Mozilla seemed counterproductive; the whole
point of adding
ebooks to the collection meant greater ease of searching and utilizing material, but the content was restricted to browser - capable viewing.
When Apple allegedly approached the publishers
about switching to an agency model in order to prevent Amazon from selling
ebooks at what was often below cost in order to encourage the sale of Kindle readers, Amazon lost the option to sell
ebooks at its previously advertised $ 9.99 price
point.
The other great thing
about ebooks is that you can test your price
points.
So, reality check one: The whole «
eBook» thing is not just
about the price -
point that publishers want to charge for books.
If you're on the fence
about whether or not to create an
eBook, here are some important
points to consider to help guide you to the right choice, before putting in the work and before writing an
eBook.
I don't even know how to say what I feel
about publishers at this
point — part of the problem is that they insist on acting as if we are still in the 1800's — they haven't changed their business models in a long time and they really are almost clueless when it comes to looking at the future of books — I wouldn't mind paying more for an
ebook or even a paper based book if the author was getting more revenue but it's not
about the author at this
point it's all
about the publisher.
The Asus DR - 900 is one of those
ebook readers that there seems to be a lot of interest for, but there's been very little information actually revealed
about the device up to this
point.
Paul Biba over at TeleRead
pointed out the other day a post at the Wired blog by Priya Ganapati
about the ugliness of
eBooks.
Adam has also made some interesting
points about which platform will won out pne where you use a device to download an
ebook or one where you use and online service like GBS (Or Exact Editions).
(«He had a telescope in his office and pictures of his kids on the wall...») At one
point Merkoski even calls his book «the true story of the
ebook revolution», and there's some fun details
about life inside Amazon.
Firstly his premise is mistaken,
ebooks are not the disruption, merely the manifestation of the disruption (of which more below) and secondly even if we are to accept his categorization of
ebooks as the disruption / sustaining innovation, he misses a key
point about the nature of the trade publishing industry that undermines his argument.
In a post the other day
about bargain prices for a couple of Elizabeth Peters
ebooks in the Kindle Store, I made the
point that readers may actually be able to influence publisher pricing behavior when we jump on bargain prices like those mentioned in the post, even while the Kindle bestseller list shows some signs that Kindle owners are accepting agency - model pricing:
It not only carries cordial but
pointed messages
about appropriate use of copyrighted material, but it also inserts a subtle tracking code into each
ebook.
Aaron, You're right
about the income, depending on the price of the
ebook and what p - book you're comparing it to... but the
point I was trying to make wasn't
about what authors can earn, but
about the promotional advantage lower - priced
ebooks have, given
ebook enthusiasts» strong feelings
about how
ebooks should be priced.
I personally think the Booki.sh system would be ideally suited to an
ebook rental model which would provide a
point of differrence and might also address some of the concerns
about buying an
ebook that you can't download — if you're only renting it for a week or a month, you'll pay less and you won't be so concerned that you don't have a local copy to keep.
Glad you picked up on the
point about wholesaling
ebooks.
Michael... this is all
about ebooks... all good
points and there are SO MANY other options out there for
ebook placement these days.
In my earlier post
about ebook pricing, I
pointed to a study that suggested the optimal range for pricing digital novels is in the $ 2 to $ 6 range.
At this
point, Sony is
about the only ereader company that doesn't offer an
ebook reader with a frontlight, which is ironic considering they were the very first company to release an E Ink
ebook reader with a built in light.