They are calling for regulators, who have not kept up with the fast - growing
political ads business on social media, to rein in Facebook.
Not exact matches
Another company was also involved in the
political ad targeting
business.
While Ryan and McCarthy have personally steered clear of the Ohio race, their vast network of
political allies, donors, strategists and
ad makers are aggressively working to elect Troy Balderson, the
business - friendly state senator who's backed by what many call the «governing» wing of the GOP.
Facebook's advertisement
business went on par with Facebook for Politics, where representatives can run
political ad campaigns and reach out to their citizens directly.
And therein lies the second part of the problem — professional campaign consultants in the U.S. have generally taken a cut of their clients» TV spending as a commission for placing their
ads, and the industry hasn't worked out a similarly profitable
business model for online
political advertising.
According to this source, the primary driver is the fact that
political ads have eaten up so much broadcast and cable television inventory that
businesses are running out of places to hawk their wares.
Now, running search
ads on a competitor's name is nothing new in the
business world — or the
political one.
On the heels of its new TV
ad (the second pro-Cuomo spot it has launched so far), the
business - backed Committee to Save New York has posted a new Web - only spot that features more «average» state residents praising the governor along with his one - time
political nemesis, ex-state Comptroller H. Carl McCall.
Businesses, infrastructure, buildings, technology, TV
ads and
political favors.
If it is true that Facebook
ads can help
businesses by altering people's attitudes about purchasing decisions, as some academic studies suggest, «it's Facebook's own data collection and the tools it makes available to clients that should be the target of scrutiny and perhaps regulation, both from a privacy perspective and for the sake of
political transparency,» Bershidsky wrote.
So perhaps it's worried it might risk losing this chunk of elite
business in the US if American Facebook users have to give explicit consent to their
political leanings being fair game for
ad targeting purposes.