In October, Mr. Warner co-sponsored the Honest Ads Act, which would require tech companies to disclose who is behind
political ads on their sites.
Facebook said in September that users linked to a Russian troll farm spent $ 100,000 to purchase thousands of
political ads on its site.
In September, Facebook Chief Executive Officer Mark Zuckerberg announced an effort to bring more transparency to
the political ads on the site.
Not exact matches
On Friday, Zuckerberg threw his support behind proposed legislation, known as the Honest
Ads Act, that would require social media sites to disclose the identities of buyers of online political campaign a
Ads Act, that would require social media
sites to disclose the identities of buyers of online
political campaign
adsads.
Kate Kaye's picked up
on a story that bombarded the e.politics bunker with at least half a dozen Google Alerts this morning: Twitter has decided not to allow
political campaigns to purchase «Promoted Tweets» through the end of this
political cycle, which effectively cuts campaigns off from the microblogging
site's foray into
ad - supported content.
Another
ad channel used in the
political world involves specialized advertising
on blogs, either through the Blogads.com
site or through other blog advertising networks.
These
ads are naturally targeted based
on each blog's particular niche, and
ads on specialized
sites such as local or regional
political blogs frequently reach very influential audiences at a low relative cost.
During the ’06 election cycle, I was baffled about why more candidates weren't running
ads on local
political sites, since they're usually quite cheap, often
on the order of $ 25 or $ 50 per week, and they're reaching a very tightly targeted audience.
Big buys
on other
political sites, of course (Drudge is always a hit
on the Right), but don't forget the physical world, like buying large display
ads in the Capitol South and Union Station Metro stations.
For instance, they're more likely to donate to a candidate, more likely to join a
political email list, more likely to visit a candidate's
site, more likely to click
on a candidate's
ad — in fact, they're more likely to mention even RECEIVING
political email from a friend or family member, which suggests a high degree of back - and - forth interaction about politics in their online (and probably offline) lives.
Pick your blogs carefully and try to balance the breadth versus the selectivity of the their audiences: a popular
political site may have more readers, but a
site the focuses
on your topic may have readers more primed to respond to your
ad.
Though partially supplanted by search
ads, traditional online display
ads («banner
ads») can still have
political value, particularly when run
on local media
sites.
Are there any statistics
on whether social media
sites that sponsor prominent
political banner
ads on their user interaction pages cause a long - term increase or decrease in support for the position they advocate so prominently?
When I commented
on the presidential primaries, the
site filled with
political ads.
Facebook will soon require
political campaigns, advocacy groups and other entities that purchase
ads about hot - button policy debates to disclose more information about themselves, as the social giant looks to prevent malicious actors from secretly spreading disinformation
on its
site.
Additionally, issue
ads will be labeled
on the
site as
Political ads and will display information about the
ad's sponsor.
In a blog post, Facebook Chief Executive Mark Zuckerberg said the company supports the Honest
Ads Act, a proposed bill in Congress that would require large digital platforms to keep a public library of the paid political ads that appear on their sit
Ads Act, a proposed bill in Congress that would require large digital platforms to keep a public library of the paid
political ads that appear on their sit
ads that appear
on their
sites.
Facebook Inc., FB -1.34 % under fire for its response to Russian activity
on its
site before the U.S. presidential election, agreed to hand over detailed information
on thousands of Russian - backed
ads to congressional investigators and said it would take steps to increase
political transparency.
The revelations come after a rocky year for the social media company, which confirmed that
political ads from companies backed by the Russian government ran
on the
site, which were seen by more than 10 million people.
In a Facebook post Friday, Zuckerberg outlined several changes to its
ads platform: to run
political or issue
ads on the
site the company would now require the client verify their identity and location.
This month, a bipartisan group of senators unveiled legislation called the Honest
Ads Act to require new disclosures for political ads that appear online on sites like Facebook and Twitt
Ads Act to require new disclosures for
political ads that appear online on sites like Facebook and Twitt
ads that appear online
on sites like Facebook and Twitter.
SAN FRANCISCO / WASHINGTON Facebook Inc backed for the first time
on Friday proposed legislation requiring social media
sites to disclose the identities of buyers of online
political campaign
ads and introduced a new verification process for people buying «issue»
ads, which have been used to sow discord online.
But once the new system rolls out in the U.S., Facebook will begin building a searchable, four - year archive of
political ads run
on its
site.