Sentences with phrase «political mobilization messages»

Here we report results from a randomized controlled trial of political mobilization messages delivered to 61 million Facebook users during the 2010 US congressional elections.

Not exact matches

A key idea: the three Ms of political email are messaging, mobilization and money.

Tools and organization translated the efforts of millions — mobilized by Obama's charisma, rhetoric, and the political opportunity to elect a Democrat and African American to the presidency — into the concrete electoral resources that formed the mantra for the campaign's New Media Division: «money, message, and mobilization.»