As noted in these pages a couple of weeks ago, CafePress, an online retailer that sells consumer - created t - shirts and other items, has has been pushing itself as
a political promotion tool this season.
Michael Barbaro of the New York Times, for instance, had this to say about Trump's social marketing via Twitter: «Mr. Trump has mastered Twitter in a way no candidate for president ever has, unleashing and redefining its power as a
tool of
political promotion, distraction, score - settling and attack — and turning a 140 - character task that other candidates farm out to young staff members into a centerpiece of his campaign.»