Artists kept playing catch - up as color increasingly swamped
popular culture and amateur photography; many came to take their cues from both, and in 1976 Museum of Modern Art photography curator John Szarkowski gave William Eggleston a major solo exhibition for his now - iconic
photos combining a snapshot aesthetic with a mastery of the dye imbibition process that «allowed Eggleston to draw attention to color without making it the
subject of the photograph,» Rohrbach writes.