Their responses suggest that even as
the population of tablet owners broadens, the idea that we have entered a post-PC era is overstated - at least when it comes to news.
Not exact matches
The polled nations with the largest proportion
of tablet owners, as a percentage
of their total online
population, were the Netherlands, with 20 per cent
tablet penetration in 2012; Spain with 18 per cent; Italy with 16 per cent; and the U.K. with 15 per cent.
However the analyst says what's true for the current crop
of (still early adopter)
tablet owners, won't be true as
tablet ownership expands to take in a greater proportion
of the
population.
In addition, the incidence
of magazine reading among
tablet owners closely mirrors that
of the general
population although the volume
of reading is above average, 4.1 titles per month vs. 3.7, an 11 % increase.