Author's Note: the newly released book Star Wars: The Last Jedi - The Visual Dictionary reveals the boy's name, but we're going to keep referring to him as «the boy» because it reinforces
the populist ideas of the movie and this moment in particular.
Suddenly it makes more sense to campaign to Academy niches — women, old people,
populists, Europeans, directors, actors, art - film lovers, traditionalists, whatever — instead
of just selling the
idea that your
movie is «an Academy
movie,» whatever that means.